Field Marketing Manager

Andersen Windows

Full-time - Mid Level

Wood Product Manufacturing

About the position

The Field Marketing Manager at Renewal by Andersen is responsible for developing and implementing non-traditional marketing strategies to generate leads and drive sales in the Capital Region and Northern Virginia. This role involves collaboration with various teams, training staff, analyzing marketing effectiveness, and managing a team of Non-Traditional Marketing Managers. The position emphasizes the importance of understanding the customer experience across all aspects of the retail operation.

Responsibilities

• Define and promote effective methods for lead qualification and train teams accordingly.
• Ensure effective training of employees and outsourced personnel in various marketing strategies.
• Assess lead generation effectiveness and provide coaching on best practices to local marketing leadership.
• Analyze trends in lead generation and recommend corrective actions to maximize sales.
• Manage and provide feedback to direct reporting staff, including hiring and performance management.
• Resolve conflicts between corporate departments and field locations.
• Understand the impact of retail operations on customer experience.

Requirements

• Bachelor's degree in business; MBA preferred or equivalent experience.
• Minimum of five years in sales and marketing, with at least three years in direct-to-homeowner sales.
• Understanding of event or door-to-door marketing as lead generation tools.
• Ability to work semi-autonomously and influence marketing tactics.
• Availability to travel 10% to RbA locations nationwide.
• Strong coaching and leadership skills.
• Excellent analytical and problem-solving abilities.
• Strong presentation and writing skills.

Benefits

• Medical/Dental/Vision/Life Insurance
• Health Savings Account contributions
• Paid holidays plus PTO
• 401(k) plan & contributions
• Professional development and tuition reimbursement opportunities
• Charity contributions
• Nationwide career opportunities
• Profit-sharing target of $4,000 per eligible employee.