Field Marketing Manager

$90,000 - $110,000/Yr

Upside Agency - Washington, DC

Full-time - Mid Level

Washington, DC

251-500 employees

Performing Arts, Spectator Sports, and Related Industries

About the position

The Field Marketing Manager at Upside is responsible for driving B2B event-based marketing campaigns aimed at expanding the merchant network. This role involves planning, executing, and analyzing in-person marketing activities, including trade shows, to support enterprise business development initiatives. The manager will collaborate with various teams to ensure successful event execution and alignment with marketing goals.

Responsibilities

• Plan and implement successful in-person field marketing activities, including trade shows.
• Build and implement marketing programs for industry events, conferences, and trade shows.
• Oversee event scheduling and logistics, including sponsorships, budgeting, and production schedules.
• Maintain event documents and presentations, including production schedules and promotional materials.
• Cultivate positive relationships with internal collaborators to enhance marketing promotion and sales engagements.
• Build relationships with vendors and associations to drive market penetration and brand positioning.
• Source and negotiate pricing with vendors for trade shows and events.
• Work with sales and account management to align on event strategy and post-event follow-up.

Requirements

• 4+ years of B2B marketing experience, including event planning and budgeting.
• Bachelor's degree in Communications, Marketing, Hospitality, or a similar field.
• Proficiency in evolving campaigns based on performance data and feedback.
• Exceptional customer service skills and ability to engage diverse audiences.
• Ability to travel 25% for onsite event management and team gatherings.

Benefits

• Medical, dental, and vision coverage starting on Day 1
• Equity (ISOs)
• 401(k) program
• Family planning programs + generous paid parental leave
• Physical fitness and wellness memberships
• Emotional and mental health support programs
• Unlimited PTO + 10 federal holidays + annual week-long Winter Break
• Flexible work environment + support for home office setup
• Lunch reimbursement for in-office employees
• Employee Resource Groups
• Learning and Development opportunities
• Transparent culture