Field Marketing Manager

$84,000 - $102,500/Yr

Upside Agency - Chicago, IL

Full-time - Mid Level

Chicago, IL

251-500 employees

Performing Arts, Spectator Sports, and Related Industries

About the position

The Field Marketing Manager at Upside is responsible for driving B2B event-based marketing campaigns aimed at expanding the merchant network. This role involves planning and executing in-person marketing activities, including trade shows, to support enterprise business development initiatives. The manager will oversee all aspects of event logistics, from scheduling to post-event analysis, ensuring alignment with marketing goals and collaboration with internal teams.

Responsibilities

• Plan and implement successful in-person field marketing activities, including trade shows.
• Build and implement marketing programs for industry events, conferences, and trade shows.
• Oversee event scheduling and logistics, including sponsorships, budgeting, and venue sourcing.
• Maintain event documents and presentations, including production schedules and promotional materials.
• Cultivate positive relationships with internal collaborators to enhance marketing promotion and sales engagements.
• Build relationships with vendors and associations to drive market penetration and brand positioning.
• Source and negotiate pricing with vendors for trade shows and events.
• Work with sales and account management to align on event strategy and post-event follow-up.

Requirements

• 4+ years of B2B marketing experience, including event planning and budgeting.
• Bachelor's degree in Communications, Marketing, Hospitality, or a similar field.
• Proficiency in evolving campaigns based on performance data and feedback.
• Exceptional customer service skills and ability to engage diverse audiences.
• Ability to travel 25% for onsite event management.

Nice-to-haves

• Experience with digital marketing strategies.
• Familiarity with CRM and marketing automation tools.

Benefits

• Paid parental leave
• Health insurance
• Unlimited paid time off
• Dental insurance
• 401(k)
• Vision insurance