Field Marketing Manager

Great Day Improvements - Perrysburg, OH

Full-time - Senior

Perrysburg, OH

Specialty Trade Contractors

About the position

The Field Marketing Manager at Champion Window is responsible for creating and managing local partnerships, events, and field marketing initiatives aimed at lead generation. This role involves engaging with potential customers, overseeing a team of field marketers, and managing budgets to maximize return on investment (ROI).

Responsibilities

• Research, register and coordinate events, sponsorships, canvassing, and local engagement efforts.
• Engage potential customers and schedule in-home consultations with Champion Sales Representatives.
• Develop training programs for existing local staff and new hires.
• Engage with homeowners in local neighborhoods where Champion has recently completed home-improvement projects.
• Hire, train and maintain a team of field marketers across multiple locations.
• Manage provided budgets to maximize ROI.
• Determine and set monthly, quarterly, and annual goals in partnership with the VP of Marketing.
• Manage and approve payroll entries and updates.
• Contribute content to social media and company culture efforts.
• Evaluate data and results to identify areas of improvement.
• Conduct performance reviews with the field marketing team.
• Support Corporate Marketing functions where necessary.

Requirements

• 5+ years of supervisory experience in field and events marketing or outside sales.
• Associate degree in business management or related field.
• Prior experience in construction industry and/or lead generation industries preferred.
• Excellent written and verbal communication skills.
• Strong organizational skills.
• Ability to oversee budgets and develop reports.
• Ability to lead a team of field marketers.
• Ability to demonstrate products and engage with potential customers.
• Ability to stand and walk for up to 8 hours.
• Must hold a valid driver's license and have a clean driving record.
• Ability to travel using personal vehicle.
• Ability to work standard retail hours, including evenings and weekends.

Benefits

• Disability insurance
• Health insurance
• Dental insurance
• 401(k)
• Vision insurance