Field Marketing Manager

Figma - San Francisco, CA

Full-time - Mid Level

Remote - San Francisco, CA

Professional, Scientific, and Technical Services

About the position

As a Field Marketing Manager at Figma, you will be responsible for the strategy and execution of third-party conferences and partner events. This role focuses on leading initiatives that drive revenue, pipeline, and brand awareness while collaborating with various departments to ensure event experiences align with business goals and provide value to attendees. You will manage everything from large-scale conferences to virtual experiences, showcasing Figma's culture and product offerings.

Responsibilities

• Own third-party sponsorships and co-branded partner events, negotiating key partnerships and driving strategic value for Figma.
• Collaborate closely with Sales, Growth Marketing, Product, and Partnerships to ensure alignment and drive impact through every event.
• Lead event logistics end-to-end, including budgeting, vendor management, speaker programming, invitations, swag, and post-event outreach.
• Develop event metrics and analyze performance, supervising return on investment, pipeline contribution, and attendee engagement to continually optimize event strategies.
• Innovate on event formats and experiences that show Figma's brand, providing creative and engaging touchpoints for our audiences.
• Cultivate relationships with internal and external team members, including customers, partners, and thought leaders, to elevate Figma's presence at key events.
• Maintain a data-driven approach to events, ensuring every experience is optimized for measurable business outcomes.

Requirements

• 8+ years of experience in event marketing, field marketing, or conference production, with a track record of leading small and large-scale events.
• Managed large-scale conferences and in-person or virtual events from conception to execution, including budgeting, logistics, and vendor relationships.
• Strong experience with cross-functional teamwork, especially with Sales, Product, and Executive teams, to align events with business priorities.
• Proficiency in applying data analysis to inform decision-making, monitoring event success, and optimizing strategies based on important measurements like return on investment and lead generation.
• Proven communication and relationship-building skills, with ability to collaborate with stakeholders, and negotiate with vendors and partners.
• Creative event design skills that translate brand and vision into engaging event experiences.
• Strong project management skills, with the ability to prioritize multiple projects simultaneously and adapt to evolving business needs.

Nice-to-haves

• Familiarity with event management tools, registration platforms, CRM systems, and other event technology to streamline processes and improve attendee experiences.
• Experience in hybrid event formats, blending virtual and in-person experiences for large audiences.
• Experience crafting events that reflect Figma's dedication to inclusivity and diversity, ensuring a welcoming environment for all attendees.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Retirement with company contribution
• Parental leave
• Reproductive or family planning support
• Mental health and wellness benefits
• Generous PTO
• Company recharge days
• Learning and development stipend
• Work from home stipend
• Cell phone reimbursement
• Sales incentive pay for most sales roles