Red Lobster - Orlando, FL
posted about 2 months ago
The Financial Analyst - Marketing Analysis at Red Lobster plays a crucial role in supporting the marketing and culinary teams by conducting in-depth financial analyses of marketing strategies. This position is responsible for providing financial insights that drive business-building initiatives, ensuring that marketing efforts align with financial goals. The analyst will partner closely with the Marketing and Culinary teams to analyze guest counts, sales, margins, and profitability impacts, thereby contributing to the overall success of the company's marketing strategies. In this role, the Financial Analyst will be tasked with costing and pricing recipes based on culinary development, providing valuable feedback aimed at optimizing margins and enhancing the guest experience. The analyst will also evaluate and distribute performance results for menu tests and promotions, assessing their impacts on guest counts, sales, check averages, margins, and menu mix. This position requires the ability to perform ad hoc analysis and reporting for various initiatives across Marketing, Culinary, and Operations, ensuring that financial forecasts are maintained and reconciled against expected results. Additionally, the Financial Analyst will leverage various systems to perform data validations, identify discrepancies, and uncover opportunities for optimization. Analyzing and communicating emerging trends will be essential, as this will help prioritize actions appropriately to maximize business outcomes. The ideal candidate will possess a strong analytical mindset, excellent communication skills, and the ability to work effectively within a team environment, all while meeting aggressive deadlines and managing multiple concurrent projects.