New Age Software Services - West Palm Beach, FL
posted 3 months ago
The Firearms Director of Marketing at New Age Software Services, Inc. is a pivotal role responsible for executing comprehensive marketing strategies that align with the company's objectives in the firearms sector. This position requires a hands-on approach, as the director will manage the marketing message, budget, and effectiveness of various campaigns, making necessary adjustments to optimize performance. The director will identify major market opportunities and assess their feasibility, leveraging both internal and external resources to meet customer needs and enhance competitive positioning. In this role, the director will develop a diverse sales funnel and account capture plan, focusing on creating differentiated technical and management strategies to win new business. A deep understanding of the competitive landscape is essential, as the director will oversee the creation and approval of company collateral, including white papers, presentations, and press announcements. The director will also prepare marketing materials and drive market awareness through various channels, including traditional marketing outlets and emerging digital platforms. Collaboration is key in this position, as the director will work closely with the sales team to highlight products in marketing materials and coordinate new product launches. The role also involves attending trade shows and conducting in-market research trips to gather insights and foster relationships within the distributor community. The director will be responsible for developing a marketing budget based on ROI rationales and providing feedback based on market and sales indicators. Additionally, the director will lead and develop the marketing department, ensuring that the team is equipped to meet the company's goals.