Firearms Director of Marketing

$140,000 - $150,000/Yr

New Age Software Services - West Palm Beach, FL

Full-time - Mid Level

West Palm Beach, FL

Administrative and Support Services

About the position

The Firearms Director of Marketing at New Age Software Services, Inc. is responsible for executing comprehensive marketing strategies within the firearms sector. This role involves managing marketing messages, budgets, and effectiveness, while also identifying market opportunities and customer needs. The Director will lead a marketing team, develop marketing materials, and collaborate with sales to enhance product visibility and engagement in the market.

Responsibilities

• Execute marketing efforts by managing the message, budget, and effectiveness, making course corrections as required.
• Identify major opportunities and assess feasibility to meet requirements utilizing internal and external partner resources.
• Determine customer needs/requirements, technical and management capabilities, and competitive positioning.
• Identify market factors, develop competitive win strategies, and ensure proactive customer engagement and opportunity shaping early in the sales/acquisition cycle.
• Develop a diverse sales funnel, account capture plan, differentiated technical and management strategies and tactics, and teaming/partnership approaches to win new business.
• Fully understand the competitive landscape and related benchmarking.
• Oversee and approve company collateral including white papers, presentations, press announcements, and blogs.
• Prepare marketing materials, presentations, and drive market awareness.
• Understand customers, their buying criteria, and transfer that knowledge to the sales channel.
• Utilize both traditional and emerging marketing approaches to generate awareness.
• Collaborate across the organization to build the company's portfolio of diverse firearm and accessory offerings, focusing on end customer needs and communication while maintaining relationships with the distributor community.
• Develop a marketing budget utilizing an ROI rationale and provide feedback based on market and sales indicators.
• Lead, build, and develop marketing department employees.
• Interact closely with the Director of Sales to determine which products to highlight in marketing materials and coordinate new product launches.
• Attend trade shows and events as necessary and conduct in-market research trips as needed.

Requirements

• 7+ years of marketing experience required with a minimum of 2+ years' experience within the firearms sector and 2+ years' experience in a business-to-business environment.
• Bachelor's degree in marketing field preferred or equivalent experience required.
• Proven management experience, leading a team.
• Able to define and execute sales support material including presentation material and sell sheets.
• Demonstrates strong knowledge of firearms safety and high-level proficiency required.
• Strong written and analytical skills.
• Strong computer skills a plus, including Database Management, Graphics and Desktop Publishing a bonus.
• Demonstrated work experiences that require strong attention to detail and an eye for quality.
• Price analysis, product line forecasting, and product costing from product inception to the end user.
• Demonstrated experience with the ability to grasp and translate technical capabilities into user benefits.
• Excellent research skills and strong negotiation skills required.

Nice-to-haves

• Strong computer skills including Database Management, Graphics and Desktop Publishing.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Professional development assistance
• Tuition reimbursement
• Vision insurance