Fitness+ Experiences - Social Media Marketing Manager

$191,300 - $287,700/Yr

Apple - Santa Monica, CA

Full-time - Mid Level

Santa Monica, CA

Computer and Electronic Product Manufacturing

About the position

The Social Media Marketing Manager for Apple Fitness+ is a pivotal role that focuses on creating impactful social media experiences that resonate globally. This position is designed for a seasoned professional who has a proven track record in driving effective social media strategies and managing comprehensive social media efforts. The manager will be responsible for developing and leading strategic frameworks and guidelines for both Apple Fitness+ and the Fitness+ trainer handles. This role requires a strong emphasis on results and growth, ensuring that the social media content strategy aligns with the overall goals of the Fitness+ team. In this dynamic organization, the Social Media Marketing Manager will lead social media initiatives, from crafting detailed social media plans to producing engaging projects. The ideal candidate will thrive in a fast-paced, deadline-oriented environment, demonstrating a sense of urgency and the ability to navigate through ambiguous situations. They will be a creative problem-solver, capable of building work from the ground up while maintaining clear communication and managing the vision throughout editorial changes. Collaboration is key in this role, as the manager will forge positive relationships with various teams within Fitness+ and across Apple, including Production, Post-Production, Trainers, Product Marketing, PR, Marcom, Business Affairs, and Legal. Additionally, the role will involve liaising with external partners, such as business partners and creative agencies. Success in this position is defined by owning the social media content strategy for Fitness+ and its trainers, influencing the development of the social media approach from start to finish, and managing the execution of engaging content that enhances customer awareness and engagement. The manager will also be responsible for ensuring that the latest social media trends are integrated into the strategy and will monitor and analyze the performance of all social content and campaigns to measure impact and recommend new strategies for increased effectiveness.

Responsibilities

• Develop and lead strategic frameworks and guidelines for Apple Fitness+ and Fitness+ trainer handles.
• Drive social media efforts across the organization, ensuring alignment with overall goals.
• Craft detailed social media plans and produce engaging projects.
• Manage the personalities behind the social media handles, ensuring effective communication and engagement.
• Collaborate cross-functionally with teams within Fitness+ and across Apple, including Production, Post-Production, and Marketing.
• Liaise with external partners, including business partners and creative agencies.
• Monitor and analyze performance of social content and campaigns to measure impact and effectiveness.
• Ensure that the latest social media trends are reflected in the strategy for Fitness+.
• Influence the development of the social media approach end-to-end, from strategy to execution.

Requirements

• Proven track record in driving effective social media strategies and efforts.
• Experience in managing comprehensive social media initiatives.
• Strong background in crafting social media plans and producing engaging content.
• Ability to work in a fast-paced, deadline-oriented production environment.
• Creative problem-solving skills and innovative thinking.
• Excellent communication skills and ability to manage vision throughout editorial changes.
• Experience in building relationships and collaborating with cross-functional teams.

Nice-to-haves

• Experience in the fitness or wellness industry.
• Familiarity with social media analytics tools and performance measurement.
• Knowledge of current social media trends and best practices.

Benefits

• Comprehensive medical and dental coverage.
• Retirement benefits including 401(k) plans.
• Discounted products and free services.
• Reimbursement for certain educational expenses, including tuition.
• Participation in Apple's discretionary employee stock programs.
• Eligibility for discretionary bonuses or commission payments.
• Relocation assistance if applicable.