Fixed Ops Marketing Manager

Lazydays Support Services LLC. - Tampa, FL

Full-time

Tampa, FL

About the position

The Fixed Ops Marketing Manager at Lazydays RV is responsible for driving customer acquisition and retention through integrated marketing campaigns focused on the RV service and collision/repair sectors. This role requires a dynamic marketer with a strong understanding of both traditional and digital marketing channels, aimed at maximizing the potential of the service departments and enhancing customer engagement.

Responsibilities

• Develop and manage paid digital campaigns across channels like PPC, display advertising, and paid social to drive new customer demand for RV Service and Collision/Repair.
• Optimize ad spend to maximize ROI and deliver measurable growth in service appointments and repair work.
• Enhance local SEO strategy to ensure service departments are visible in search results for relevant RV service queries.
• Manage and optimize online listings across Google My Business, Yelp, and other directories to boost visibility and customer engagement.
• Lead retention marketing efforts by developing a comprehensive program that combines omni-channel outreach, direct marketing, and lifecycle marketing.
• Create and implement personalized campaigns across email, SMS, direct mail, and social media to engage existing customers.
• Design targeted offers, promotions, and reminders tailored to customer segments to drive return business.
• Build a customer retention program focused on key lifecycle moments to nurture long-term relationships.
• Collaborate closely with Dealership General Managers, Service Managers, and corporate Fixed Ops teams to align marketing strategies with dealership goals.
• Act as a strategic partner to dealership management, providing insights and recommendations to drive new business and customer retention.

Requirements

• 5+ years of experience in marketing, preferably within the automotive or RV industry.
• Proven experience in leading marketing strategies that span both traditional and digital channels.
• Demonstrated ability to drive customer acquisition and retention through targeted, data-driven campaigns.
• Strong project management skills, with the ability to juggle multiple campaigns and meet deadlines.
• Excellent communication and collaboration skills, able to work effectively across departments.