FP&A Analyst

Living Proof - Boston, OH

Full-time - Mid Level

Boston, OH

101-250 employees

Accommodation

About the position

Living Proof Inc. is seeking a dynamic and innovative Marketing Manager to join our team. In this role, you will be responsible for developing and executing marketing strategies that drive brand awareness and sales growth for our premium hair care products. You will work closely with cross-functional teams, including product development, sales, and creative, to ensure that our marketing initiatives align with our overall business objectives. The ideal candidate will have a strong background in consumer marketing, a passion for beauty and wellness, and a proven track record of successful campaign management. As a Marketing Manager, you will lead the planning and execution of marketing campaigns across various channels, including digital, social media, and traditional advertising. You will analyze market trends and consumer insights to identify opportunities for growth and develop targeted marketing strategies that resonate with our audience. Additionally, you will manage the marketing budget, ensuring that resources are allocated effectively to maximize ROI. You will also be responsible for collaborating with external partners, such as advertising agencies and influencers, to enhance our brand presence and reach new customers. Your ability to think creatively and strategically will be essential in driving innovative marketing solutions that set Living Proof apart in a competitive market. This position offers an exciting opportunity to make a significant impact on our brand's success and contribute to the overall growth of Living Proof Inc.

Responsibilities

• Develop and execute comprehensive marketing strategies to drive brand awareness and sales growth.
• Lead the planning and execution of marketing campaigns across digital, social media, and traditional channels.
• Analyze market trends and consumer insights to identify growth opportunities.
• Manage the marketing budget and allocate resources effectively to maximize ROI.
• Collaborate with cross-functional teams, including product development and sales, to align marketing initiatives with business objectives.
• Work with external partners, such as advertising agencies and influencers, to enhance brand presence.
• Monitor and report on the performance of marketing campaigns, making adjustments as necessary.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 5+ years of experience in consumer marketing, preferably in the beauty or wellness industry.
• Proven track record of successful campaign management and execution.
• Strong analytical skills and experience with market research and consumer insights.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
• Creative thinking and problem-solving skills, with a passion for innovation.

Nice-to-haves

• Experience with digital marketing tools and platforms.
• Familiarity with social media marketing and influencer partnerships.
• Knowledge of the beauty and wellness industry trends.

Benefits

• Health insurance coverage
• 401k retirement savings plan
• Paid time off and holidays
• Employee discounts on products
• Opportunities for professional development and training