Franchise Management and Marketing MBA Intern: LA - Summer 2025

$93,600 - $93,600/Yr

Spectrum - Burbank, CA

Full-time - Intern

Burbank, CA

Telecommunications

About the position

The MBA Intern position at Warner Bros. Discovery offers first-year MBA students a unique opportunity to gain practical experience in the Global Harry Potter Franchise Management and Marketing team. Interns will support franchise strategies, coordinate with cross-functional teams, and conduct research, all while developing insights into the consumer products industry. This role balances creative and strategic elements, providing a comprehensive view of franchise management and marketing within a leading media and entertainment company.

Responsibilities

• Support the Harry Potter Franchise Management and Marketing team on various projects.
• Revive brand guidelines and develop digital strategy.
• Collaborate on tentpole marketing activation planning.
• Assist in the development and implementation of franchise strategies and activation plans.
• Coordinate with cross-functional teams to ensure alignment on projects.
• Cultivate interest and expertise in digital strategy.

Requirements

• Currently enrolled in a U.S.-accredited MBA program for the full duration of the internship.
• 1st year MBA student with a minimum cumulative GPA of 3.0.
• Solid knowledge of PC/Mac and Microsoft Office (PowerPoint, Excel, Word, Outlook, Teams).
• Strong verbal and written communication skills.
• Highly organized and self-starter with minimal direction needed.
• Knowledge of social media, digital strategy, and current trends.
• Strong presentation development skills.
• Awareness and expertise of the Harry Potter brand preferred.

Nice-to-haves

• Experience in marketing or brand management.
• Familiarity with the entertainment industry.
• Previous internship experience in a related field.

Benefits

• Hands-on work with passionate team members.
• Mentorship from industry veterans.
• Professional development seminars and panels.
• Access to top-level executives through Speaker Series.
• Networking opportunities with industry professionals.