Brunswick - Miami, FL
posted 8 days ago
Full-time - Entry Level
Remote - Miami, FL
Transportation Equipment Manufacturing
About the position
We are seeking a Regional Marketing Activation Specialist with a passion for boating and a drive to bring the Freedom Boat Club brand to life in corporately owned territories. In this role, you will collaborate closely with the regional brand leadership team to implement key marketing strategies and support the accelerated growth of the Freedom Boat Club within your designated region. As the local subject matter expert (SME), you will lead the activation of promotions and marketing initiatives across clubs in your area, ensuring consistent execution and brand alignment.
Responsibilities
- Lead the planning, contract management, setup, and execution of local events (e.g., boat shows, sales events, member gatherings).
- Monitor and evaluate event performance, maintain a calendar of upcoming opportunities, and identify activation needs.
- Execute monthly promotions across email, social media, and text campaigns.
- Assist in the development of marketing materials, POS collateral, promotional materials, ensuring alignment with brand guidelines.
- Ensure adherence to processes and support regional team meetings and strategic planning initiatives.
- Review and track marketing invoices within your region, ensuring proper documentation and adherence to budget.
- Provide support for additional marketing initiatives and projects as needed.
Requirements
- Bachelor's degree in Marketing or Business
- 1-3 years of marketing experience
- Strong writing, storytelling and editing capabilities
- Strong communication skills
- Customer-focused mind-set
- Ability to work cross functionally
- Experience coordinating events and multiple stakeholders
- Ability to work a non-traditional work schedule that may include event support during an evening or weekend
- Ability to be hands-on, and work in a dynamic, entrepreneurial, deadline driven environment
- Ability to manage multiple projects at once, last minute requests and quick turnaround with a positive attitude
Nice-to-haves
- Growth mindset with a desire to grow within the organization
- Experience bringing products to market for industry-leading brands and portfolio brands
- Experience in both agency and corporate environments is a plus
- Experience working in a matrix environment is a plus
Benefits
- Medical, dental, vision insurance
- Paid vacation
- 401k (up to 4% match)
- Health Savings Account (with company contribution)
- Wellbeing program
- Product purchase discounts
- Annual discretionary bonus
