Freelance Junior Copywriter

Weber Shandwick - Detroit, MI

Full-time - Entry Level

Detroit, MI

Professional, Scientific, and Technical Services

About the position

The Detroit office of Weber Shandwick is seeking a Junior Copywriter to join our collaborative team and craft fun, shareworthy social content for one of our largest clients. As a freelance copywriter, you'll be active in the entire creative process, from brainstorming big ideas to scripting videos and crafting social posts. This role requires an innate knowledge of what resonates on social platforms and a curiosity about our client's brand. If you're a writer who loves to collaborate and work with others to create engaging social content, we want to hear from you!

Responsibilities

• Craft content that helps build brands with social-first thinking and shareworthy executions
• Stay current on social trends, and look for opportunities to incorporate them into your concepts
• Ongoing development of new ideas, creative concepts, headlines, scripts and post copy
• Present ideas and executions to internal stakeholders
• Write video-based story ideas with the complete understanding of the types of video formats that work best across various social networks (live, long-form, tap for audio, etc.)
• Synthesize concepts in clear, concise and client facing manner
• Ensure all creative adheres to existing brand guidelines and social best practices
• Edit and proof materials during all project phases
• Wear multiple hats: we're a collaborative and supportive team, so you'll probably have the opportunity to play multiple roles throughout concepting and execution phases
• Collaborate with diverse teams to turn ideas into social content gold!

Requirements

• 0-2 years of copywriting experience in an agency or related field (advertising, digital, social media, publishing/content or public relations)
• Must be a self-starter, with a record of working collaboratively, quickly and with minimal oversight
• An understanding of what works — and doesn't — in social media
• Innate curiosity and ‘in the culture' mentality
• The ability to work under pressure and hit deadlines
• Portfolio (share anything that conveys the way you think or approach assignments, even if it was never produced; we like chicken scratches)

Nice-to-haves

• Blogging
• Journalism
• Social community management
• Filmmaking
• Videography
• Editorial
• Art direction
• Design
• Illustration
• Photography