Freelance Local Content Writer

Ignite Visibility - San Diego, CA

Full-time - Mid Level

Remote - San Diego, CA

1-10 employees

Professional, Scientific, and Technical Services

About the position

Ignite Visibility is a leading US-based digital marketing agency located in San Diego, CA, known for its fully remote-first team. We are currently seeking an experienced freelance content writer who specializes in digital marketing, particularly in creating local content for B2B clients. This position is fully remote and open to residents of all 50 U.S. states. The role is temporary, expected to last between 12 to 16 weeks, and is designed for a full-time commitment. The ideal candidate will have a strong background in writing high-quality SEO content tailored for local markets, specifically for multi-location and franchise companies. As a Freelance Local Content Writer, you will be responsible for crafting engaging and original content for local landing pages that enhance local search rankings. Your writing should effectively incorporate local keywords in a natural manner, making the content relevant and appealing to local audiences. You will need to conduct thorough research on various locations to understand the unique characteristics of each area and the audience you are targeting. This role requires a keen understanding of how to align local content with national branding while maintaining brand integrity. In addition to writing, you will be expected to manage projects efficiently, ensuring that all content is completed on time and adheres to the company's brand guidelines. You will also need to extract key information from national data and summarize it in a way that resonates with local services. Strong editing and proofreading skills are essential, as you will be responsible for ensuring that all content is free from grammatical errors and aligns with the company's standards. If you are a talented writer with a passion for local SEO and digital marketing, we encourage you to apply and showcase your portfolio of work.

Responsibilities

• Write high-quality local SEO landing pages to boost local rankings.
• Research specific locations to understand the local area and audience.
• Incorporate local keywords naturally into content.
• Extract key information from national data and summarize it for local relevance.
• Ensure local information is consistent with brand guidelines and reflects local market characteristics.
• Use national branding to promote localized campaigns while maintaining brand integrity.
• Grasp the client's voice and brand to create tailored content.
• Manage projects and complete content on time.

Requirements

• Proven writing skills with a focus on digital marketing and SEO.
• Experience in writing for B2B clients, particularly in local content.
• Strong editing and proofreading skills, including grammar, spelling, and punctuation.
• Portfolio showcasing multi-location and franchise writing abilities.
• Understanding of local SEO principles to create effective landing page content.

Nice-to-haves

• Experience with multi-location and franchise companies.
• Ability to write copy for local landing pages.

Benefits

• Remote work flexibility
• Opportunity to work with a leading digital marketing agency
• Gain experience in a temporary full-time role