Freelance Marketing Manager

$72,000 - $84,000/Yr

Team Liquid - Santa Monica, CA

Full-time - Mid Level

Remote - Santa Monica, CA

About the position

The Freelance Marketing Manager role at Team Liquid focuses on driving measurable results through performance marketing and conversion optimization. This position is responsible for developing and managing marketing strategies aimed at increasing user signups for the MyBlue platform. The role requires collaboration with cross-functional teams and international partners to ensure cohesive marketing efforts that align with business objectives.

Responsibilities

• Develop strategies to increase signups for MyBlue, optimizing performance across all marketing channels (e.g., Twitter, Meta Paid).
• Oversee the entire marketing project lifecycle, ensuring deadlines are met and deliverables are aligned with strategic goals.
• Propose budgets and track performance metrics such as cost-per-conversion (CPC) and cost-per-click (CPC).
• Work with international teams, especially the SEA office, to maximize global campaign success.
• Coordinate between marketing, product, and partnerships teams to ensure feedback aligns with broader company goals.
• Provide regular performance reports detailing campaign effectiveness and user acquisition costs.

Requirements

• 3 to 5+ years of experience in D2C marketing with a focus on performance marketing and conversion strategies.
• Strong project management skills with the ability to handle multiple campaigns simultaneously.
• Ability to work effectively in a remote environment and coordinate across time zones.
• Proven experience tracking and optimizing metrics such as CPC and cost-per-click.

Nice-to-haves

• Experience with mobile gaming or similar platforms.
• Experience in Web3 or blockchain-based projects.
• Experience working with international teams, particularly in the SEA region.

Benefits

• The anticipated monthly rate for this freelance role is $6,000.00 - $7,000.00 USD.