Freelance Visual Designer

$135,200 - $156,000/Yr

Hireart - New York, NY

posted 3 months ago

Part-time - Mid Level
New York, NY
Administrative and Support Services

About the position

HireArt is looking for a Visual Designer who can balance brand, product, functional clarity, and impact to create marketing collateral on a freelance basis. As our Visual Designer, you'll be expected to plan, prioritize, and deliver visual design activities autonomously, in the context of interdisciplinary projects. You will lead conversations within your domain, providing articulate recommendations and helping to guide visual design choices. In this role, you will translate brand principles, themes, and moods into strategic frameworks for visual expressions. You will have a strong command over design language systems for typography, grid systems, hierarchy, color, components, and layouts. Your responsibilities will include crafting web user interfaces for the marketing website and landing pages, learning existing brand identity and visual styles to incorporate into new collateral for ads and marketing material, and designing and creating marketing collateral deliverables that align with HireArt's brand identity and tone. Additionally, you will lend design expertise to key marketing collateral such as landing pages, company slide deck templates, digital ad units, social media account banners, event materials, and more. You will drive collaboration with marketing, brand, strategy, and editorial teams to align from concept to execution, supporting the team with guidance on conveying the brand effectively in various types of media.

Responsibilities

  • Translate brand principles, themes, and moods into strategic frameworks for visual expressions.
  • Craft web user interfaces for the marketing website and landing pages.
  • Learn existing brand identity and visual styles to incorporate into new collateral for ads and marketing material.
  • Design and create marketing collateral deliverables that are in line with HireArt's brand identity and tone.
  • Lend design expertise to key marketing collateral such as landing pages, company slide deck templates, digital ad units, social media account banners, event materials, and more.
  • Drive collaboration with marketing, brand, strategy, and editorial teams to align from concept to execution.
  • Support the team with guidance on conveying brand effectively in various types of media.

Requirements

  • 2+ years of professional visual design experience
  • Experience designing marketing collateral for a digital product or service
  • Highly developed visual design skills, demonstrated in your portfolio of recent work
  • Experience collaborating in multifunctional teams
  • Proficiency with contemporary design and prototyping tools and methods
  • Relevant design tools: Figma or Sketch, Photoshop, InDesign, Illustrator, Canva
  • Business level ability in English

Nice-to-haves

  • Familiarity with A/B tests for designs
  • Experience with designing assets for demand generation marketing campaigns
  • Experience working in a start-up environment

Benefits

  • Flexible work hours
  • Remote work opportunity
  • Support associated with permanent employment
  • Diversity and inclusion initiatives
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