Front-End Software Engineer

Ford - Salem, OR

Full-time - Mid Level

Onsite - Salem, OR

Transportation Equipment Manufacturing

About the position

The Front-End Software Engineer position at Ford Motor Company focuses on leveraging Salesforce Marketing Cloud Personalization to enhance customer experiences and drive business growth. The role involves leading the technical development of Marketing Cloud personalization, collaborating with cross-functional teams, and staying updated with industry trends in marketing technology.

Responsibilities

• Oversee the implementation and optimization of Salesforce Marketing Cloud personalization.
• Lead the technical blueprinting and development of Marketing Cloud personalization, including sitemap development, MCP integrations, MCP Templates, and Campaigns.
• Collaborate with cross-functional teams to define requirements, design solutions, and execute projects leveraging MCP capabilities.
• Develop and implement personalized customer journeys using MCP through sitemap development, MCP templates, Campaigns, journey configurations, audience segmentation, and real-time messaging.
• Collaborate on MCP best practices and techniques as part of the code review process.
• Stay current with industry trends and advancements in marketing technology, particularly in customer data management and personalization.

Requirements

• Bachelor's degree in a related field or equivalent work experience.
• 2+ years of Full stack Development experience.
• Experience with JavaScript, HTML, and CSS for customizations and integrations.
• 2+ years of experience in Salesforce Marketing Cloud Personalization (Interaction Studio) or Evergage.

Nice-to-haves

• Strong understanding of customer journey mapping, segmentation strategies, and marketing automation principles.
• Deep understanding of website personalization and personalized email creation using Marketing Cloud Personalization.

Benefits

• Immediate medical, dental, and prescription drug coverage
• Flexible family care, parental leave, new parent ramp-up programs, subsidized back-up child care
• Vehicle discount program for employees and family members, and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• A generous schedule of paid holidays, including the week between Christmas and New Year's Day
• Paid time off and the option to purchase additional vacation time.