Front-End Software Engineer

Ford - Lincoln, NE

Full-time - Mid Level

Onsite - Lincoln, NE

Transportation Equipment Manufacturing

About the position

The Front-End Software Engineer at Ford Motor Company will focus on implementing and optimizing Salesforce Marketing Cloud personalization to enhance customer experiences and drive business growth. This role involves leading technical development within an Agile product team, collaborating with cross-functional teams, and staying current with marketing technology trends.

Responsibilities

• Oversee the implementation and optimization of Salesforce Marketing Cloud personalization.
• Lead the technical blueprinting and development of Marketing Cloud personalization, including sitemap development and MCP integrations.
• Collaborate with cross-functional teams to define requirements and design solutions that leverage MCP capabilities.
• Develop and implement personalized customer journeys using MCP through sitemap development, templates, campaigns, and audience segmentation.
• Collaborate on MCP best practices and techniques as part of the code review process.
• Stay current with industry trends in marketing technology, particularly in customer data management and personalization.

Requirements

• Bachelor's degree in a related field or equivalent work experience.
• 2+ years of Full stack Development experience required.
• Experience with JavaScript, HTML, and CSS for customizations and integrations required.
• 2+ years of experience in Salesforce Marketing Cloud Personalization (Interaction Studio) or Evergage preferred.
• Strong understanding of customer journey mapping, segmentation strategies, and marketing automation principles preferred.
• Deep understanding of website personalization and personalized email creation using Marketing Cloud Personalization preferred.
• Excellent communication and interpersonal skills.

Nice-to-haves

• Experience with customer journey mapping and segmentation strategies.
• Familiarity with marketing automation principles.

Benefits

• Immediate medical, dental, and prescription drug coverage
• Flexible family care and parental leave
• Vehicle discount program for employees and family members
• Tuition assistance
• Established and active employee resource groups
• Paid time off for community service
• Generous schedule of paid holidays
• Option to purchase additional vacation time