Front Store Marketing Strategy - Manager

$100,000 - $231,540/Yr

CVS Health - Woonsocket, RI

Full-time - Mid Level

Hybrid - Woonsocket, RI

Health and Personal Care Retailers

About the position

The Marketing Manager at CVS Health plays a crucial role in the Pharmacy & Consumer Wellness retail marketing team, focusing on acquiring new customers, enhancing engagement with existing customers, and driving enterprise value. This position requires a blend of strategic thinking, project management, and collaboration with cross-functional teams to execute marketing initiatives effectively.

Responsibilities

• Ownership and end-to-end accountability for marketing projects from initiation through execution.
• Identify and solve business challenges and opportunities using critical thinking skills.
• Present opportunities and recommendations clearly and concisely in PowerPoint.
• Communicate effectively with cross-functional teams to ensure execution of performance marketing strategies.
• Plan and oversee execution of key marketing tactics to ensure successful delivery and results.
• Manage multiple initiatives with a high level of attention to detail.
• Leverage analytics to forecast and measure marketing channel performance and support optimization.
• Develop strong, collaborative relationships with partners across the organization.
• Work closely with the Insights team to field customer research and apply learnings into actionable strategy.
• Conduct competitive analysis to identify strengths, weaknesses, and opportunities for CVS.
• Drive development of marketing plans rooted in consumer, competitor, and company insights.

Requirements

• Bachelor's degree or equivalent experience.
• 10+ years of IT professional experience including the creation of processes and procedures.
• 7+ years in people management including oversight of multiple cross-functional teams.
• 5+ years of experience with Change, Release, Incident and Problem Management.
• 3+ years of experience with ServiceNow, Service Management and/or ITIL.

Nice-to-haves

• Strong ability to communicate with IT users and business leaders to understand requirements, expectations, and value measures.
• Advanced knowledge of software development lifecycle.
• Highly flexible with the ability to quickly adapt ITSM processes to changing business objectives.
• Excellent negotiation, relationship, and interpersonal skills.
• ITIL v4 Certification.

Benefits

• Full range of medical, dental, and vision benefits.
• 401(k) retirement savings plan.
• Employee Stock Purchase Plan.
• Fully-paid term life insurance plan.
• Short-term and long-term disability benefits.
• Numerous well-being programs.
• Education assistance and free development courses.
• CVS store discount and discount programs with participating partners.
• Paid Time Off (PTO) and paid holidays.