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Front Store Marketing Strategy - Manager
CVS Health - Chicago, IL
posted 3 months ago
About the position
The Marketing Manager at CVS Health is responsible for driving marketing initiatives that acquire new customers, enhance engagement with existing customers, and increase enterprise value. This role involves end-to-end project management, from writing marketing briefs to executing performance marketing strategies, all while ensuring a consumer-centric approach. The position requires strong analytical skills to measure marketing performance and the ability to collaborate effectively across various teams to implement strategies that resonate with customers.
Responsibilities
- Support a variety of marketing initiatives to acquire new customers and increase engagement with existing customers.
- Own and manage projects from initiation through execution, including writing marketing briefs and gaining stakeholder alignment.
- Communicate effectively with cross-functional teams to ensure execution of performance marketing strategies.
- Plan and oversee the execution of key marketing tactics, ensuring successful delivery and results.
- Leverage analytics to forecast and measure marketing channel performance, supporting optimization efforts.
- Manage and develop collaborative relationships with partners across the organization.
- Conduct competitive analysis to identify strengths, weaknesses, and opportunities for CVS.
- Drive the development of marketing plans rooted in consumer, competitor, and company insights.
Requirements
- 5+ years of marketing experience with a strong foundation of business, retailer, and consumer understanding.
- Bachelor's Degree in marketing, communications, or liberal arts or equivalent (HS Diploma + 4 years of relevant experience) required.
Nice-to-haves
- Retail marketing or retail agency/strategy experience.
- Superior project management and organizational skills with a proven ability to manage multiple projects simultaneously.
- High level of comfort working and managing cross-functional relationships in a highly matrixed organization.
- Excellent communication skills.
- Strong PC knowledge including Microsoft Word, Excel, and PowerPoint.
Benefits
- Full range of medical, dental, and vision benefits.
- 401(k) retirement savings plan.
- Employee Stock Purchase Plan.
- Fully-paid term life insurance plan.
- Short-term and long-term disability benefits.
- Well-being programs and education assistance.
- Free development courses.
- CVS store discount and discount programs with participating partners.
- Paid Time Off (PTO) and paid holidays.
