Full Time Marketing Coordinator

$37,440 - $45,760/Yr

Ozarks Management - Branson, MO

Full-time - Entry Level

Branson, MO

Accommodation

About the position

The Full-Time Marketing Coordinator position is a dynamic role based in Branson, MO, where the selected candidate will be responsible for overseeing and executing marketing strategies for a variety of small businesses. These include a family-owned motel, a ticketing company that specializes in discounted shows and attractions, and a liquidation business that focuses on condos, hotels, and resale furniture. This position offers a unique opportunity to work across diverse sectors, allowing the coordinator to make a tangible impact on the success of these businesses. In this role, the Marketing Coordinator will be tasked with developing comprehensive marketing plans tailored to the specific needs and target audiences of each business. This involves analyzing market trends, competitor activities, and customer insights to inform effective strategies and campaigns. The coordinator will also be responsible for executing multi-channel marketing campaigns that encompass digital marketing, social media, email marketing, and traditional advertising. This includes overseeing the creation of marketing materials such as content, graphics, and promotional assets. Brand management is another critical aspect of this position, as the coordinator will ensure consistent and effective brand messaging across all marketing channels for the motel, ticketing company, and liquidation business. Collaboration with each business will be essential to maintain and enhance their unique brand identities. Additionally, the coordinator will monitor, analyze, and report on the performance of marketing campaigns, using data-driven insights to optimize efforts and improve return on investment (ROI). Community engagement is also a key responsibility, as the coordinator will build and maintain relationships with local businesses, influencers, and community organizations to enhance brand visibility and reputation. Participation in local events and promotions will be necessary to drive engagement and attract customers. Finally, the coordinator will manage project timelines and budgets, ensuring efficient use of resources across multiple businesses.

Responsibilities

• Create and implement comprehensive marketing plans for each business, tailored to their specific needs and target audiences.
• Analyze market trends, competitor activities, and customer insights to inform strategies and campaigns.
• Develop and manage multi-channel marketing campaigns, including digital marketing, social media, email marketing, and traditional advertising.
• Oversee the creation of marketing materials, including content, graphics, and promotional assets.
• Ensure consistent and effective brand messaging across all marketing channels for the motel, ticketing company, and liquidation business.
• Collaborate with each business to maintain and enhance their unique brand identity.
• Monitor, analyze, and report on the performance of marketing campaigns and initiatives.
• Use data-driven insights to optimize campaigns and improve ROI.
• Build and maintain relationships with local businesses, influencers, and community organizations to enhance brand visibility and reputation.
• Participate in local events and promotions to drive engagement and attract customers.
• Coordinate marketing efforts across multiple businesses, ensuring timely execution and alignment with overall goals.
• Manage budgets and track expenditures to ensure efficient use of resources.

Requirements

• Preferred Bachelor's degree in Marketing, Business, Communications, or a related field.
• Proven experience in marketing management, preferably with experience in the hospitality, entertainment, and retail sectors.
• Strong understanding of marketing principles and strategies.
• Proficiency in digital marketing tools and platforms (e.g., Google Analytics, SEO, social media).
• Excellent communication and interpersonal skills.
• Creative thinking with the ability to generate innovative marketing ideas.
• Strong organizational and project management abilities.

Benefits

• Competitive salary based on experience.