Full-Time Marketing Specialist I

Atlanta Technical College - Atlanta, GA

Full-time - Entry Level

Atlanta, GA

Educational Services

About the position

The Full-Time Marketing Specialist I at Atlanta Technical College is responsible for coordinating and implementing marketing campaigns to promote college programs, events, and initiatives. This role involves collaboration with the Vice President of Communications, Marketing, and Public Relations, as well as engaging with the community to enhance the college's visibility and public perception. The position requires creativity, strong communication skills, and a solid understanding of marketing principles to effectively support the college's marketing and communications objectives.

Responsibilities

• Coordinates and implements marketing campaigns to promote college programs, events, and initiatives.
• Captures photos, writes press releases, and distributes news to local media outlets.
• Assists in creating and updating official publications, ensuring brand consistency.
• Supports the planning, coordination, and promotion of special events and activities.
• Assists with developing and maintaining the college's social media profiles.
• Coordinates the school's semester activity calendar, ensuring accurate updates.
• Develops and implements marketing strategies to highlight college services.
• Researches, selects, and procures promotional materials for marketing efforts.
• Regularly updates the college website with fresh content.
• Performs additional responsibilities to support marketing and communications objectives.

Requirements

• Associate degree or bachelor's degree in marketing, graphic design, Public Relations, or related field required.
• Three (3) years of work-related experience, with experience substituting for the degree on a year-for-year basis.

Nice-to-haves

• Experience with Adobe Creative Suite and Canva for content creation.
• Familiarity with Hootsuite for social media management.

Benefits

• Competitive salary of $55,000 per year.
• Opportunities for professional development and training.