Houston International Ballet - Houston, TX
posted about 2 months ago
The Public Relations Manager at Houston Ballet plays a crucial role in maximizing the organization's external presence in the media. This position is integral to the Marketing and PR department, working closely with the Director of Marketing & PR on various projects. The role is based on-site at the Houston Ballet headquarters in Houston, Texas, and is designed for a professional who is passionate about the arts and has a strong background in public relations. The Public Relations Manager will develop and implement an annual PR plan that aligns with Houston Ballet's strategic goals and promotes its performances and educational programs. This includes crafting pitches, booking interviews, and coordinating media coverage across various platforms such as print, TV, and radio. In addition to media relations, the Public Relations Manager will serve as the primary liaison with earned media and press, ensuring high visibility for Houston Ballet by identifying and securing press opportunities at local, regional, national, and international levels. Building and cultivating relationships with media representatives is essential, as is developing compelling story ideas for coverage. The manager will also prepare spokespeople for interviews, organize media training sessions, and draft briefing notes to ensure effective communication. The role involves managing press-related logistics, including coordinating media press tickets, assembling press kits, and maintaining a comprehensive press list database. The Public Relations Manager will oversee the press table during opening night performances and other events, write and distribute press releases, media advisories, and public service announcements (PSAs), and manage the tracking and reporting of press coverage. Regular sharing of press coverage with key staff and stakeholders is also a critical responsibility. Additionally, the manager will contribute to the Houston Ballet blog and collaborate with colleagues to develop high-quality photography and videography assets. All tasks must be executed while maintaining brand integrity and a patron-centered focus, emphasizing teamwork and a positive attitude.