Full- Time Social Media & Marketing Specialist

$55,370 - $63,274/Yr

Nicolet College - Rhinelander, WI

Full-time - Entry Level

Rhinelander, WI

Educational Services

About the position

At Nicolet College, our mission is to transform lives and enrich communities, and we see change as an opportunity to transform even more lives and to serve our communities even better. To accomplish this mission, we are redesigning higher education to serve today's learners in the most inclusive, creative, and flexible ways imaginable. We are responding with innovative programs, strong employer partnerships, and student-centered practices. Are you interested in serving our college community by supporting our Marketing Team? If so, we can't wait to meet you! The Social Media and Media Marketing Specialist will work to enhance the College's brand visibility through the use of social media, advertising, and captivating content development to market to its various audiences. The position will promote College offerings to prospective students, support academic programs, and actively engage with community members while supporting the overall mission and strategic goals of Nicolet College. Strong communication skills, attention to detail, and the ability to thrive in a dynamic, fast-paced environment are essential for success in this role. This position requires regular and punctual on-site presence.

Responsibilities

• Manage and curate content for Nicolet College social media accounts (Facebook, Instagram, YouTube, LinkedIn), including content plans, calendaring, scheduling, and engagement.
• Develop and execute social media campaigns to increase brand awareness, engagement, and follower growth.
• Monitor and report on analytics and post/campaign engagement.
• Stay current on social media trends, identifying opportunities for strategic content creation and platform enhancement.
• Support social media initiatives with compelling narratives, creative videos, and event photography.
• Collaborate with the marketing, instructional effectiveness, academic, and other internal teams to produce creative and engaging content for online courses, and promotion of student programs, special events, and college happenings.
• Oversee all aspects of video production, including concept and storyboard development, location scouting, talent acquisition, scheduling, lighting, filming, editing, and archiving.
• Film in a variety of styles, from marketing promotions to instructional videos, testimonials, interviews, and documentary projects, both on set, on campus, and on location.
• Manage, maintain, and organize equipment including cameras, lenses, lighting, audio equipment, and accessories.
• Research and implement new media technologies, based on user feedback and industry trends.
• Develop comprehensive advertising strategies to effectively target audiences and promote College programs, events, and enrollment.
• Collaborate with internal marketing team, advertising agencies, or vendors to create compelling ad campaigns across various media channels.
• Monitor and analyze advertising performance metrics, optimizing campaigns for maximum return on investment (ROI).

Requirements

• Associate degree in communications, journalism, marketing, video production, digital marketing, or related field.
• 3-5 years of professional experience in communications, journalism, social media advertising, and/or videography.
• Knowledge of social media platforms and of new or emerging technology, including the ability to analyze potential value to the College, to recommend and implement new initiatives, and to discontinue ineffective efforts.
• Demonstrated success working in a social media capacity.
• Ability to create platform driven content while maintaining College brand and voice.
• Ability to work professionally and collegially within a culture that seeks excellence and emphasizes teamwork.
• Excellent communication skills and judgment, and the ability to prioritize and manage multiple projects.
• Strong writing, proofing, and editing skills with ability to self-check work, and the work of others, to maintain College standards and ensure accuracy.
• Proficiency using creative and video/photo editing software, such as Canva, Adobe InDesign, Illustrator, Photoshop, Premiere, After Effects, Audition, Hootsuite (or similar).
• Proficiency using professional video equipment, such as digital video camera, DSLR cameras, lenses, devices, microphones, audio, and lighting equipment.

Nice-to-haves

• Bachelor's degree in communication, journalism, marketing, video production, digital marketing, advertising, or related field.

Benefits

• Comprehensive benefits package including health insurance, dental insurance, and retirement plans.
• Paid holidays and vacation time.
• Professional development opportunities.
• Flexible scheduling options.