General Manager - USA

$100,000 - $140,000/Yr

NOAT - New York, NY

Full-time - Senior

Remote - New York, NY

Merchant Wholesalers, Nondurable Goods

About the position

The General Manager - USA at NOAT is a pivotal leadership role focused on spearheading the company's U.S. expansion efforts. This position involves developing and executing a comprehensive go-to-market strategy, building a high-performance team, and driving rapid retail growth. The General Manager will oversee all aspects of the U.S. market, ensuring the successful and sustainable launch of NOAT's innovative nicotine pouches while maintaining brand integrity and compliance with regulatory standards.

Responsibilities

• Develop and implement a comprehensive go-to-market strategy for the U.S.
• Uphold NOAT's commitment to responsible marketing and maintain brand integrity.
• Recruit, lead, and inspire a world-class team to drive sales and operations.
• Establish relationships with key retailers, distributors, and q-commerce platforms.
• Generate earned media through effective marketing, PR, and partnerships.
• Oversee day-to-day operations, including sales performance and distribution logistics.
• Identify and explore new growth opportunities in untapped channels and regions.
• Act as the primary point of contact for U.S. market activities and stakeholder engagement.
• Continuously monitor sales performance and adjust strategies for optimization.
• Ensure all operations meet U.S. regulatory standards.

Requirements

• Minimum of 7 years of experience in market strategy, operations, and distribution.
• Demonstrated success in scaling a business, including team building and retail expansion.
• Bachelor's degree in Business, Marketing, or related fields (preferred).
• Deep understanding of the U.S. retail and distribution landscape.

Nice-to-haves

• FMCG experience, especially in regulated industries like nicotine pouches.
• Experience in launching new products or brands.

Benefits

• Competitive salary with performance-based bonuses.
• Equity ownership opportunities.
• Flexible working hours and remote work options.
• Professional development and career growth opportunities.