GENERAL MANAGER (USC SPORTS PROPERTIES)

$200,000 - $250,000/Yr

Playfly Sports - Los Angeles, CA

Full-time - Mid Level

Los Angeles, CA

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About the position

The General Manager for Playfly Sports at the University of Southern California (USC) will be responsible for driving sponsorship revenue and managing the USC sports property staff. This role involves collaborating with the Athletics Director and senior staff to develop and execute sales strategies, manage budgets, and cultivate corporate sponsorships. The General Manager will also oversee the sales team, ensuring they meet their individual goals while representing USC and Playfly Sports Properties professionally.

Responsibilities

• Partner with athletics department to develop and execute a sales plan to meet and exceed revenue goals for Playfly
• Manage profit and loss & budget reports to maintain and exceed EBITDA budget
• Prospect, meet and close a significant number of new and renewal high level corporate sponsorships
• Manage, coach and develop a team of sales & account support staff at USC sports property
• Create standards and assist with the achievement of their individual goals
• Identify potential sponsors for the USC sports property through networking with USC stakeholders & business partners and researching local, regional & national companies
• Work with Playfly Sports Properties leadership and the USC athletics executives to create sales inventory, revenue projections and overall sponsorship strategy for the USC athletics assets
• Develop sales presentations for new marketing partners by incorporating research, category dynamics and an understanding of partner's marketing goals
• Create sales proposals and draft/negotiate contracts
• Develop key marketing objectives with clients via thorough needs assessment and a collaborative sales process
• Entertain and cultivate sponsors in non-game related settings
• Prepare end-of-year recaps for sponsors
• Represent the USC sports property, USC, and Playfly Sports Properties in a professional manner
• Research sports sponsorship industry and stay current with relevant market trends and conditions
• Oversee management of radio network (terrestrial, digital) and supervise the respective broadcast talent
• Build strong understanding of all Playfly business units and offerings in order to leverage new business areas, leads, and categories
• Other job-related duties as assigned

Requirements

• Bachelor's degree required
• 6-8 years of direct sales experience in the sports multi-media environment required
• 10 years of experience in a sales role preferred
• Experience managing a team of direct reports
• Proven ability in managing, meeting & exceeding budget & revenue goals
• Familiarity with KORE or similar CRM system
• Strong experience and understanding of integrated and 'conceptual' sales
• Ability to generate and present ideas and concepts succinctly and provide creative solutions to prospects/clients
• Outstanding verbal, written and interpersonal communication skills
• Demonstrated professional sales presentation skills
• Must be driven and coachable to execute the Playfly Sports Properties revenue model and to understand the distinctive relationship with USC Athletics