GENERAL MANAGER

Furman University - Greenville, SC

Full-time - Manager

Greenville, SC

0

Educational Services

About the position

The General Manager at Furman University is responsible for overseeing the marketing and business development initiatives within the organization. This role involves strategic planning, team leadership, and the execution of marketing strategies to enhance the university's visibility and engagement with prospective students and stakeholders.

Responsibilities

• Oversee the marketing and business development strategies for the university.
• Lead and manage the marketing team to achieve departmental goals.
• Develop and implement marketing campaigns to attract prospective students.
• Analyze market trends and adjust strategies accordingly.
• Collaborate with other departments to ensure cohesive messaging and branding.

Requirements

• Proven experience in marketing and business development, preferably in an educational setting.
• Strong leadership and team management skills.
• Excellent communication and interpersonal skills.
• Ability to analyze data and market trends to inform strategies.

Nice-to-haves

• Experience in higher education marketing.
• Familiarity with digital marketing tools and platforms.
• Strong networking skills within the education sector.

Benefits

• Health insurance coverage
• 401k retirement plan
• Paid holidays
• Professional development opportunities