General Manager

$60,000 - $60,000/Yr

Starr Hill Brewery - Richmond, VA

Full-time - Mid Level

Richmond, VA

11-50 employees

Beverage and Tobacco Product Manufacturing

About the position

The Tap Room General Manager (GM) will oversee all promotional, marketing, and operational aspects of the tap rooms, focusing on enhancing customer experience and financial performance at the Richmond, Virginia location. This role involves managing daily operations, staff training, inventory control, and marketing strategies to drive sales and profitability.

Responsibilities

• Manage all aspects of daily operations, including staffing, cleaning standards, organization and internal/external communication
• Recruit, train, and manage tap room employees with high standards of customer service and competency
• Maintain all weekly beer and merchandise inventories and internal orders
• Coordinate and manage relationships with all food and entertainment partners
• Design promotional strategies to increase sales and profitability
• Maintain cleanliness and organization of all areas of operations, ensuring the highest quality of customer and staff experience
• Comply with all company policies and procedures, ensuring that all activities are conducted within local, state, and federal laws
• Create and manage all aspects of customer programming to maximize traffic and dollar sales
• Develop and execute all forms of traditional advertising as well as charitable engagement within established budget goals
• Manage the generation of social media content and engagement for the local tap room handles across digital platforms
• Work with the corporate marketing team to ensure cohesion with the corporate brewery strategy (new brand releases, corporate marketing campaigns, etc.)
• Identify local sponsorship and special event opportunities
• Coordinate with the pilot brewing team to ensure small-batch products are scheduled and utilized for promotional purposes
• Manage and grow relationships with each location's Mug Club and ensure the best possible membership experience
• Assist in the development of an annual budget
• Participate in a monthly business review with the Finance department
• Collaborate with other retail GMs to share ideas and content for best practices
• Communicate customer feedback on Starr Hill brands and experiences to management

Requirements

• 2+ Years of management experience
• Knowledge of the craft beer industry and passion for craft beverages
• Ability to motivate and train teams to achieve sales targets
• Strong experience in building and maintaining business and community relationships

Benefits

• Paid training