General Manager

$230,000 - $270,000/Yr

Red Bull - Santa Monica, CA

Full-time - Senior

Santa Monica, CA

1,001-5,000 employees

Beverage and Tobacco Product Manufacturing

About the position

The General Manager will oversee all sales and marketing activities within a defined geographic area for Red Bull. This role involves planning and implementing the business plan for the region, leading a team of directors, and collaborating with various leadership teams to execute business strategies effectively. The position requires a strong focus on achieving sales goals, managing budgets, and analyzing market trends to ensure Red Bull remains the leading energy drink brand.

Responsibilities

• Build the annual business plan for the region following global and national strategies.
• Ensure agreement and integration for marketing and sales programs.
• Implement the annual business plan with the region's third-party and independent distributors.
• Provide input and feedback to senior leadership on business planning strategies.
• Manage region budgets for Marketing, Distribution, On Premise, and in-directs according to the business plan.
• Lead the team in working towards important customer and consumer programs.
• Measure results on important region goals vs. business plan.
• Provide coaching, feedback, and training across all teams in real time.
• Ensure yearly goals are set for every employee.
• Promote the 'Best 11 Player' philosophy on talent and hiring decisions.
• Analyze important customer and consumer trends and develop action plans to address market opportunities.
• Ensure Red Bull is the #1 energy drink brand in store.
• Maintain business relationships with 3rd Party Distribution Partners through communication and feedback.
• Achieve annual volume business plan goal.
• Deliver in-store execution results.
• Deliver annual distribution goals.
• Achieve Business Plan marketing events, athlete projects, media outcomes, and consumer metrics.
• Deliver dollar and unit share results.

Requirements

• 10+ years of experience within Sales, Marketing, On Premise, or Distribution.
• Experience leading a team.
• Expertise in at least one of the core business pillars (Sales, On Premise, Distribution, or Marketing).
• Bachelor's degree or equivalent work experience.
• Fluency in English; additional language skills are an advantage.

Benefits

• 401(k) matching
• Dental insurance
• Family leave
• Health insurance
• Life insurance
• Paid holidays
• Paid time off
• Tuition reimbursement