General Sales Manager

About the position

The General Sales Manager is responsible for overseeing and directing all sales activities within the dealership. This role requires a strong understanding of the automotive industry, exceptional leadership skills, and a proven track record of driving sales performance.

Responsibilities

• Develop and implement effective sales strategies and tactics to achieve dealership sales goals.
• Recruit, train, and manage a high-performing sales team.
• Monitor sales performance and provide coaching and feedback to sales staff.
• Ensure compliance with all dealership sales policies and procedures.
• Foster a customer-centric, hospitality-based culture within the dealership.
• Oversees the customer experience from initial contact to post-sale follow-up.
• Address customer concerns and complaints promptly and professionally.
• Analyze dealership financial performance and identify areas for improvement.
• Develop and manage sales budgets and forecasts.
• Monitor inventory levels and manage pricing strategies.
• Provide leadership and direction to the sales team.
• Foster a positive and supportive work environment.
• Develop and maintain strong relationships with other departments within the dealership.
• Stay up-to-date on industry trends, regulations, and best practices.
• Represent the dealership at industry events and conferences as needed.

Requirements

• Demonstrates a high 'HQ' (Hospitality Quotient) consisting of kindness & optimism, intellectual curiosity, work ethic, empathy, self-awareness, and integrity.
• 3+ years experience as an automotive General Sales Manager or Sales Manager with a track record of achieving sales targets.
• Strong leadership and management skills.
• Excellent communication and interpersonal skills.
• Strong understanding of the automotive industry and sales processes.
• Strong negotiation skills.
• Ability to work under pressure and meet deadlines.
• Proficiency in Microsoft Office Suite and dealership management systems.
• Valid driver's license.

Benefits

• Career Path – Swickard isn’t just a J-O-B. You’ll learn and grow into different roles and be able to take on new leadership responsibilities.
• Ongoing training and support.
• Opportunities for continued personal and professional growth.
• Competitive benefits package: Insurance: medical, dental, vision, life and pet insurance.
• Optional disability coverage.
• 401k plan.
• Paid Holidays.
• PTO.