Generative AI Product Marketing Manager, Search Marketing

$132,000 - $196,000/Yr

Google - New York, NY

Full-time - Mid Level

New York, NY

Web Search Portals, Libraries, Archives, and Other Information Services

About the position

The Product Marketing Manager (PMM) role at Google involves leading the marketing strategy for Google Search's generative AI features. This position requires collaboration with cross-functional teams to shape product representation, drive awareness, and ensure successful Go-To-Market (GTM) moments. The PMM will influence product roadmaps, develop user insights, and operationalize messaging strategies to enhance product adoption and consumer engagement.

Responsibilities

• Work closely with product management, engineering, and UX to influence product roadmap and ensure alignment between product development and marketing strategies.
• Provide market and user insights to inform product decisions.
• Own the end-to-end Go-To-Market strategy for generative AI in Search, influencing the product organization to collaborate early on foundations.
• Guide all Search PMMs through the Go-To-Market process to develop strong inputs.
• Develop user and market insights to inform messaging and Go-To-Market strategy.
• Operationalize a way to test messaging, new features, and use cases on an ongoing basis, partnering closely with Marketing Insights and UXR.
• Ensure products are properly represented and narratives are cohesive in all external facing executions.
• Scale efforts by proactively enabling Go-To-Market teams.
• Partner effectively with Product-Marketing, Brand-Marketing-Product, Engineering teams, and Regional Marketing stakeholders to build best practices for Go-To-Markets.

Requirements

• Bachelor's degree or equivalent practical experience.
• 5 years of experience in product or Go-To-Market marketing, including strategy or project management.
• Experience managing cross-functional or cross-team projects.

Nice-to-haves

• MBA degree or equivalent.
• Experience in drawing user insights through deep user research to inform product positioning.
• Experience with solid core product marketing, working with product to develop Go-To-Market strategies.
• AI experience or passion for the AI space.
• Solid consumer messaging skills, exceptional written work, including the ability to articulate products and features in an engaging and easy to understand manner.
• Proven track record of landing successful Go-To-Market moments and consumer campaigns with technology products.

Benefits

• Health insurance
• 401k
• Paid holidays
• Flexible scheduling
• Professional development
• Employee discount programs