Generative AI Product Marketing Manager, Search Marketing

$132,000 - $196,000/Yr

Google - Mountain View, CA

Full-time - Mid Level

Mountain View, CA

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About the position

The Generative AI Product Marketing Manager for Search Marketing at Google is responsible for leading the marketing strategy for generative AI features in Google Search. This role involves collaborating with cross-functional teams to ensure product alignment and effective Go-To-Market execution, ultimately driving awareness and adoption of new AI features. The position requires a deep understanding of user insights and market trends to inform product positioning and messaging, as well as the ability to articulate complex technology in an engaging manner.

Responsibilities

• Work closely with product management, engineering, and UX to influence product roadmap and ensure alignment between product development and marketing strategies.
• Provide market and user insights to inform product decisions.
• Own the end-to-end Go-To-Market strategy for generative AI in Search, influencing the product organization to collaborate early on foundations.
• Guide all Search PMMs through the Go-To-Market process to develop strong inputs.
• Develop user and market insights to inform messaging and Go-To-Market strategy.
• Operationalize a way to test messaging, new features, and use cases on an ongoing basis, partnering closely with Marketing Insights and UXR.
• Ensure products are properly represented and narratives are cohesive in all external facing executions.
• Partner effectively with Product-Marketing, Brand-Marketing-Product, Engineering teams, and Regional Marketing stakeholders to build best practices for Go-To-Markets.

Requirements

• Bachelor's degree or equivalent practical experience.
• 5 years of experience in product or Go-To-Market marketing, including strategy or project management.
• Experience managing cross-functional or cross-team projects.

Nice-to-haves

• MBA degree or equivalent.
• Experience in drawing user insights through deep user research to inform product positioning.
• Experience with solid core product marketing, working with product to develop Go-To-Market strategies.
• AI experience or passion for the AI space.
• Solid consumer messaging skills, exceptional written work, including the ability to articulate products and features in an engaging manner.
• Proven track record of landing successful Go-To-Market moments and consumer campaigns with technology products.

Benefits

• Competitive salary range of $132,000-$196,000 based on location and experience.
• Bonus and equity opportunities.
• Comprehensive benefits package including health insurance, retirement plans, and more.