Global Associate Product Marketing Manager

ZOLL Medical - Chelmsford, MA

Full-time - Mid Level

Chelmsford, MA

Computer and Electronic Product Manufacturing

About the position

At ZOLL, we're passionate about improving patient outcomes and helping save lives. We provide innovative technologies that make a meaningful difference in people's lives. Our medical devices, software and related services are used worldwide to diagnose and treat patients suffering from serious cardiopulmonary and respiratory conditions. The Acute Care Technology division of ZOLL Medical Corporation develops and delivers innovative lifesaving products and software solutions to EMS, hospital, public safety, and military customers globally. Products include AEDs, trauma kits, ventilators, temperature management solutions, and more. Our dedicated employees take pride in their commitment to improving patient outcomes while delivering world-class customer service. At ZOLL, you won't just have a job. You'll have a career-and a purpose. Join our team. It's a great time to be a part of ZOLL!

Responsibilities

• Collaborate with Product Management to define and refine strategies for product updates, modifications, and new offerings based on market insights.
• Conduct research to understand market trends, customer needs, and competitor positioning using insights to influence product positioning, sales tools, and strategy development.
• Perform in-depth competitive analysis by evaluating research findings to identify key trends, customer needs, and competitor strategies, leveraging these insights to help refine product positioning, optimize sales tools, and shape strategic direction.
• Assist in creating positioning and messaging strategies to ensure consistency across global sales and marketing channels.
• Support product launches, segmentation strategies, and other global initiatives, ensuring timely execution and alignment with business goals.
• Work closely with channel marketing and sales on the effective creation and delivery of sales tools and marketing assets to empower ZOLL sales teams and distributor teams to communicate product benefits, features, and value to end-user customers.
• Act as a liaison for category expertise, collaborating with Product Management to provide industry intelligence, identify market trends, and ensure product updates, modifications, and new offerings align with evolving market needs and customer requirements.

Requirements

• Bachelor's Degree in Marketing, Business, Communications, or a related field
• 3-5 years of experience in product marketing, marketing communications, or a similar role
• Proven ability to analyze market research and competitive data, translating insights into actionable strategies and recommendations.
• Strong written, verbal, and presentation skills, with a talent for creating compelling materials tailored to diverse audiences.
• Demonstrated experience developing marketing tools and materials in collaboration with cross-functional teams.
• Proficiency with Microsoft Office Suite (PowerPoint, Excel, Word) and familiarity with other marketing tools.
• Excellent organizational and time-management skills, with the ability to manage multiple projects and meet deadlines.
• Self-motivated and adaptable, with a collaborative mindset and eagerness to contribute to team success.

Nice-to-haves

• Experience with connected products, B2B technology-based products, or SaaS (Software as a Service) offerings is highly desirable.