Global B2B Lifecycle Marketing Manager

Full-time - Mid Level

Remote - Bay Area, CA

Credit Intermediation and Related Activities

About the position

Cash App's Commerce ecosystem empowers customers and sellers with flexible omnichannel payment options, including Afterpay, Cash App Pay, Cash Card, as well as Offers and Advertising. With Cash App, we are on a mission to provide Americans with more accessible payment solutions outside of the traditional banking and credit systems. The Global B2B Growth Marketing team is responsible for driving acquisition, retention and growth of our merchant network across our Commerce products and regions (Afterpay in Australia/New Zealand, Cash App Afterpay in the US, and Clearpay in UK). As the Global B2B Lifecycle Marketing Manager, you will develop and optimize sophisticated multi-channel programs across the full merchant journey. Through strategic automation and personalization, you'll accelerate prospect acquisition, drive merchant engagement, and maximize retention. Working cross-functionally with Sales, Account Management, Data Science, Marketing Ops, Creative, and regional B2B marketing stakeholders, you will deliver data-driven campaigns that scale our global impact and drive revenue growth.

Responsibilities

• Develop and execute high-impact lifecycle marketing strategies to drive engagement and revenue growth across the full end-to-end prospect and merchant journey
• Manage end-to-end lifecycle campaigns, including segmentation, targeting, scheduling, deployment, and optimization across multiple channels
• Drive strategic briefs and production of content and messaging tailored to merchant segments and lifecycle stages, from acquisition through retention
• Collaborate with cross-functional teams (sales, marketing, product, account management) to define segment strategies, lifecycle goals, and orchestrate integrated campaigns with clear feedback loops and reporting frameworks
• Stay current with lifecycle marketing trends, best practices, and emerging technologies to continuously enhance program effectiveness
• Leverage marketing automation, CRM, and analytics platforms to track campaign effectiveness, analyze lifecycle metrics, and optimize performance across the merchant journey
• Partner with MarTech & Ops teams to develop sophisticated automation workflows and journey orchestration in marketing automation platforms
• Partner with Data Science to standardize lifecycle marketing dashboards and reporting frameworks to track merchant progression through key stages
• Deliver actionable insights to stakeholders on lifecycle program performance, including conversion metrics, engagement trends, and optimization opportunities
• Apply data-driven experimentation across lifecycle stages to continuously improve merchant acquisition, engagement, and retention metrics

Requirements

• 8+ years of B2B lifecycle/growth marketing experience, with proven success in multi-channel campaign management
• Deep expertise in marketing automation platforms (Marketo, Salesforce, SMS)
• Track record of driving global initiatives in a matrix organization
• Outstanding communication skills with ability to influence cross-functional teams and empower regional partners
• Strong project management capabilities and campaign planning expertise
• Self-motivated professional who excels in fast-paced, complex environments
• Innovation-driven mindset with commitment to experimentation and industry best practices

Benefits

• Remote work
• Medical insurance
• Flexible time off
• Retirement savings plans
• Modern family planning