Global Brand and Marketing Manager

$260,000 - $260,000/Yr

Bayer - Saint Louis, MO

Full-time - Senior

Saint Louis, MO

Professional, Scientific, and Technical Services

About the position

The Global Brand and Marketing Manager at Bayer will lead the strategic development and execution of brand vision and product marketing initiatives for Climate FieldView, a digital farming platform. This role focuses on innovation and market differentiation, empowering cross-functional teams to enhance brand presence and product engagement globally. The manager will leverage customer insights and market trends to create impactful campaigns, ensuring brand consistency while adapting to local nuances, and will collaborate closely with various teams to drive product adoption and foster long-term customer loyalty.

Responsibilities

• Drive the creation and execution of a brand strategy aligned with business objectives and market trends.
• Develop product marketing strategies to enhance market adoption and customer engagement.
• Lead market research initiatives to inform global marketing objectives.
• Oversee and maintain all website assets to ensure consistency with brand guidelines.
• Manage relationships with external agencies and oversee budgeting for campaigns.
• Collaborate with partner apps to enhance their visibility and success within the product ecosystem.
• Work closely with cross-functional teams to ensure successful global launch of new features and products.
• Engage in both strategic direction and execution by collaborating with team members on key initiatives.

Requirements

• Bachelor's degree in marketing, business, or related field (MBA or advanced degree preferred).
• 10+ years of experience in brand management and product marketing, including experience leading global marketing campaigns.
• Proven track record of successful product launches and driving global marketing strategies.
• Strong leadership and team management skills with experience managing cross-functional teams and external agencies.
• Excellent analytical skills and proficiency with marketing analytics tools.
• Exceptional communication and presentation skills, with the ability to influence stakeholders at all levels.
• Deep understanding of global markets and the ability to tailor strategies for different regions.
• Ability to manage budgets and demonstrate ROI on marketing initiatives.
• Experience with digital marketing strategies, including SEO, content marketing, and social media.
• Creative thinker with a strategic mindset, focused on driving growth and innovation.

Nice-to-haves

• Knowledge of the agricultural industry and its unique market dynamics.
• Proficient in market research analysis to assess trends, monitor competitors, and understand customer needs.
• Strong data analytics skills for developing and evaluating marketing plans.
• Proven ability to collaborate with cross-functional teams and external vendors.
• Comprehensive experience in developing and managing brand marketing engagement and communication strategies for trade and grower audiences.

Benefits

• Base salary estimated range between $190-260k annually, depending on the hiring location.
• Comprehensive health benefits including medical, dental, vision, life, and disability.
• Life Solutions Plan covering mental health benefits.
• Industry leading 401K match of up to 10%.
• Discounted access to Employee Share Purchase Plan program.
• Professional growth opportunities including up to $10,000 college tuition reimbursement.