Sumeru - New York, NY
posted about 2 months ago
The Global Brand Development Manager for Luxury Beauty is a pivotal role within the Global Marketing team, located in New York, NY. This position is designed for a highly creative and strategic individual who will oversee the concepting and development of Polo brands. The ideal candidate will have a minimum of four years of experience in the beauty industry, with a strong background in marketing and digital strategies. A passion for luxury brands is essential, as is the ability to balance creativity with strategic thinking. The candidate should possess a drive and hunger to excel, demonstrating the capability to lead projects from ideation to market launch. In this role, the manager will be responsible for the entire project lifecycle, which includes conducting competitive and market insights, analyzing trends, and developing launch strategies. Collaboration with various markets is crucial to ensure a comprehensive and timely 360-degree launch. The manager will also oversee the feasibility and profitability of projects through effective cost management and will be involved in the artwork process, ensuring all mechanicals are reviewed and approved. The position requires a digitally and socially savvy marketer who can assess digital needs and develop concepts and assets in alignment with the marketing manager. The manager will need to keep abreast of the latest competitive trends and insights across various platforms, including social media, blogs, print, and television. Working with cross-functional teams, the manager will create integrated consumer launch plans that include hero assets, point-of-sale displays, social media assets, and product detail page copy. The role demands meticulous attention to detail, strong organizational skills, and the ability to manage multiple projects simultaneously. The candidate should have a strong appreciation for the fragrance industry and an affinity for the Ralph Lauren brand, demonstrating leadership, entrepreneurship, and innovation throughout their work.