Global Brand Marketing Manager, WhatsApp

$150,000 - $211,000/Yr

Whatsapp - Menlo Park, CA

Full-time - Senior

Menlo Park, CA

5,001-10,000 employees

About the position

The Global Brand Marketing Manager for WhatsApp is a pivotal role within the global marketing organization, responsible for shaping and building the WhatsApp brand. This position involves leading the development and execution of large-scale marketing campaigns and ensuring local relevance for billions of users. The ideal candidate will apply analytical rigor and a deep understanding of consumer dynamics to deliver effective marketing strategies that align with both short and long-term business goals.

Responsibilities

• Develop and manage a pipeline of global consumer campaigns across various media and partnerships.
• Lead the development of campaigns and go-to-market strategies for global brand campaigns and tentpole moments.
• Drive the global-to-local strategy and operational processes for local consumer marketing brand plans and campaigns.
• Inform the overall global brand strategy based on media performance and market insights.
• Collaborate with cross-functional teams to identify opportunities and deliver integrated marketing campaigns.
• Track campaign performance to provide data-backed insights for optimization and reporting to leadership.
• Work with Brand Strategists and Integrated Marketers to meet business priorities.

Requirements

• Experience in leading iconic global brands in both CPG and tech industries.
• Utilization of consumer research and data to drive actionable insights for marketing strategies.
• Experience in managing large multi-million dollar campaigns with a strong understanding of communications and media planning.
• Ability to manage multiple campaigns simultaneously and work with various internal and external teams.
• Experience working with diverse creative and media agencies.
• A track record of developing compelling consumer communication and breakthrough creative.
• Experience in international markets with global brands.
• Strong leadership and communication skills, with a talent for building collaborative partnerships.

Nice-to-haves

• A deep understanding of WhatsApp as a brand and product.

Benefits

• Competitive salary
• Bonus opportunities
• Equity options
• Comprehensive benefits package