Global Brand Marketing Manager, WhatsApp

$150,000 - $211,000/Yr

Whatsapp - New York, NY

Full-time - Senior

New York, NY

5,001-10,000 employees

About the position

The Global Brand Marketing Manager for WhatsApp is a pivotal role within the global marketing organization, responsible for shaping and building the WhatsApp brand. This position involves leading the development and execution of large-scale consumer marketing campaigns, ensuring local relevance while maintaining global brand integrity. The ideal candidate will leverage analytical skills and a deep understanding of consumer dynamics to create impactful marketing strategies that resonate with billions of users worldwide.

Responsibilities

• Develop and manage a pipeline of global consumer campaigns across various media and partnerships.
• Lead the development of campaigns and go-to-market strategies for global brand campaigns and tentpole moments.
• Drive the global-to-local strategy and operational processes for local consumer marketing brand plans and campaigns.
• Inform the overall global brand strategy based on media performance and market insights.
• Collaborate with cross-functional teams to identify opportunities and deliver integrated marketing campaigns.
• Track campaign performance to provide data-backed insights for optimization and reporting to leadership.
• Work with Brand Strategists and Integrated Marketers to align on business priorities.

Requirements

• Experience in leading iconic global brands in both CPG and tech industries.
• Utilization of consumer research and data to drive actionable insights for marketing strategies.
• Experience managing large multi-million dollar campaigns with a strong understanding of communications and media planning.
• Ability to manage multiple campaigns simultaneously and coordinate with various internal and external teams.
• Experience working with diverse creative and media agencies.
• Proven track record in developing compelling consumer communication and breakthrough creative.
• Experience working with international markets on global brands.
• Strong leadership and communication skills with a talent for building collaborative partnerships across functions.
• Effective influence and stakeholder management skills across all levels of management.

Nice-to-haves

• A deep understanding of WhatsApp as a brand and product.

Benefits

• Health insurance
• 401k plan
• Paid holidays
• Flexible scheduling
• Professional development opportunities
• Tuition reimbursement
• Employee stock purchase plan
• Mental health days
• Wellness programs