Global Brand Marketing Manager, WhatsApp

$150,000 - $211,000/Yr

Whatsapp - New York, NY

Full-time - Mid Level

New York, NY

About the position

The Global Brand Marketing Manager for WhatsApp is a foundational role within the global marketing organization, responsible for the development and execution of large-scale consumer marketing campaigns. This position requires a proven consumer marketing leader who can bridge global and local marketing teams, ensuring brand relevance and excellence in execution for billions of users. The role involves applying analytical rigor and a deep understanding of consumer dynamics to deliver effective marketing strategies that align with both short and long-term business goals.

Responsibilities

• Develop and manage a pipeline of global consumer campaigns across media, partnerships, experiential, editorial, and creative.
• Lead the development of campaigns and go-to-market strategy for global brand campaigns and tentpole moments.
• Drive the global-to-local strategy and operational processes for local consumer marketing brand plans and campaigns.
• Inform overall global brand strategy based on media performance and creative landscape in key markets.
• Partner with various teams to identify opportunities and deliver integrated marketing campaigns.
• Track performance of campaigns to provide data-backed insights for optimization and reporting to leadership.
• Collaborate with Brand Strategists and Integrated Marketers to deliver on business priorities.

Requirements

• Experience in leading iconic global brands in both CPG and tech industries.
• Experience utilizing consumer research and data to drive actionable insights for marketing strategies.
• Experience in leading large multi-million dollar campaigns with an understanding of communications and media planning.
• Experience managing multiple campaigns simultaneously and working with various internal and external teams.
• Experienced in working with diverse creative and media agencies.
• A track record in developing compelling consumer communication and breakthrough creative.
• Experience working with international markets on global brands.
• Experience in leading communication and building collaborative partnerships with cross-functional partners.
• Experience influencing effectively across all levels of management.

Nice-to-haves

• A deep understanding of WhatsApp as a brand and product.

Benefits

• Competitive salary
• Bonus opportunities
• Equity options
• Comprehensive health benefits
• Flexible work arrangements
• Professional development opportunities