Global Brand Marketing Manager, WhatsApp

$150,000 - $211,000/Yr

Whatsapp - San Francisco, CA

Full-time - Senior

San Francisco, CA

5,001-10,000 employees

About the position

The Global Brand Marketing Manager for WhatsApp is a pivotal role within the global marketing organization, responsible for shaping and building the WhatsApp brand on a global scale. This position requires a proven consumer marketing leader who can develop and execute insights-driven marketing plans that resonate with consumers. The role involves leading teams, managing large-scale campaigns, and ensuring local relevance while maintaining brand integrity across diverse markets.

Responsibilities

• Develop and manage a pipeline of global consumer campaigns across various media and partnerships.
• Lead the development of campaigns and go-to-market strategies for global brand campaigns and tentpole moments.
• Drive the global-to-local strategy and operational processes for local consumer marketing brand plans and campaigns.
• Inform the overall global brand strategy based on media performance and market dynamics.
• Collaborate with cross-functional teams to identify opportunities and deliver integrated marketing campaigns.
• Track campaign performance to provide data-backed insights for optimization and reporting to leadership.
• Work with Brand Strategists and Integrated Marketers to align on business priorities.

Requirements

• Experience in leading iconic global brands in both CPG and tech industries.
• Utilization of consumer research and data to drive actionable insights for marketing strategies.
• Experience managing large multi-million dollar campaigns with a strong understanding of communications and media planning.
• Ability to manage multiple campaigns simultaneously and coordinate with various internal and external teams.
• Experience working with diverse creative and media agencies.
• A track record of developing compelling consumer communication and breakthrough creative.
• Experience working with international markets on global brands.
• Strong leadership and communication skills with a talent for building collaborative partnerships.

Nice-to-haves

• A deep understanding of WhatsApp as a brand and product.

Benefits

• Competitive salary range of $150,000 to $211,000 per year.
• Bonus and equity opportunities.
• Comprehensive benefits package including health insurance, retirement plans, and more.