General Motors - Warren, MI
posted about 2 months ago
The Global Brand Strategy & Marketing Integration Manager is a pivotal role within General Motors, responsible for enhancing the brand's positioning and overall market presence across GM's global markets. This position is designed to drive core results by fostering collaboration and ensuring consistency in brand strategy across various regions. The successful candidate will act as the primary point of contact and central hub for brand strategy, content, and product roadmap, representing a global perspective on strategic initiatives, tactical plans, and creative requirements. In this role, the manager will work closely with cross-functional marketing teams to ensure a cohesive execution of the global brand vision. This includes leading a cross-functional team in the development and maintenance of the Global Vehicle Positioning and Global Product Roadmap. The manager will identify strategic opportunities to position the brand as a global Tier 1 leader, contributing to the company's EBIT and market share goals while safeguarding brand standards. The responsibilities also encompass facilitating the annual roll-up of individual country and regional marketing plans into a broader global marketing strategy, monitoring and evaluating KPIs, and leveraging data-driven insights to optimize marketing strategies. The manager will support the integration and rollout of go-to-market plans for global markets, coordinate global input into key brand moments, and manage the integrated global market process, ensuring effective collaboration with agency partners. Regular communication with international market representatives will be essential, as will the coordination with product marketing teams to develop necessary tools and materials. The role also involves recommending solutions to management on brand strategy and facilitating global best practice sharing sessions.