Global Channel Marketing Lead

Canonical Group - Madison, WI

Full-time - Mid Level

Remote - Madison, WI

Professional, Scientific, and Technical Services

About the position

The Global Channel Marketing Lead at Canonical is responsible for developing strategic relationships with global partners and driving successful marketing activities. This role emphasizes ownership of campaigns, collaboration, and continuous improvement, while also shaping partner programs to enhance Canonical's market presence. The ideal candidate will be passionate about technology marketing and possess strong problem-solving skills.

Responsibilities

• Lead a team of Partner Marketing Managers
• Grow channel sales through integrated partner marketing programs across various sectors
• Establish and support relationships with partner sales, channel, and marketing teams
• Develop and maintain a deep understanding of partner business strategies and objectives
• Apply product marketing approaches to devise effective messaging across partner categories
• Drive marketing consistency among partners to represent Canonical's brand accurately
• Enhance awareness and business opportunities by integrating Canonical and partner capabilities
• Implement systems and metrics to improve marketing effectiveness

Requirements

• Experience in B2B marketing and developing channel-oriented marketing initiatives
• Experience in enterprise software, SaaS, or silicon preferred
• Strong customer/partner relationship management skills
• Proven analytical skills to assess opportunities and make decisions based on ROI
• Track record of delivering strong results and innovation
• Growth mindset with a willingness to take risks
• Exceptional verbal and written communication skills
• Ability to thrive in a fast-paced, self-starter environment
• Enjoyment of diverse work assignments and new approaches

Benefits

• Fully remote working environment
• Personal learning and development budget of 2,000 USD per annum
• Annual compensation review
• Recognition rewards
• Annual holiday leave
• Parental Leave
• Employee Assistance Programme
• Opportunity to travel to new locations to meet colleagues
• Priority Pass for travel and travel upgrades for long haul company events