Global Creative Director

Gibson International - Nashville, TN

Full-time - Senior

Nashville, TN

Truck Transportation

About the position

As the Global Creative Director for Gibson, you will lead the creative vision for one of the world's most iconic brands in the music industry. This role involves defining the brand's creative direction, crafting compelling narratives, and overseeing the execution of global campaigns across various channels. You will work closely with senior leadership to ensure that Gibson's legacy is honored while pushing the brand into new territories, engaging musicians and music lovers alike.

Responsibilities

• Define Gibson's global creative direction, ensuring every campaign resonates with the spirit of innovation and craftsmanship.
• Lead and inspire a diverse team of designers, art directors, copywriters, and creative specialists.
• Oversee the creative execution of all global campaigns across digital, print, retail, and experiential channels.
• Collaborate across departments to drive the development of Gibson's creative brand strategy.
• Lead the creation of powerful narratives that celebrate the artistry behind Gibson's guitars.
• Integrate new trends, technologies, and cultural insights into the brand's DNA.
• Oversee creative direction for Gibson's entire portfolio, including Epiphone and Kramer.
• Create immersive brand experiences in physical stores, online, and at global events.
• Collaborate with product designers, engineers, and marketers to create campaigns rooted in product quality.
• Partner with analytics teams to measure the impact of creative campaigns and refine brand initiatives.
• Manage the creative budget across all content creation and agency partnerships.

Requirements

• Proven experience leading creative teams with passion and purpose.
• Deep expertise in brand strategy and development.
• A love for music and understanding of the culture surrounding it.
• Experience developing innovative work across digital, social, retail, and experiential channels.
• A deep respect for craftsmanship and quality.
• Ability to integrate modern technologies into brand storytelling.
• An entrepreneurial mindset focused on elevating the brand.
• Excellent communication skills for cross-functional collaboration.
• Understanding of the balance between creativity and strategy.

Nice-to-haves

• Experience in industries like music, fashion, or lifestyle brands.
• An advanced degree (MBA, MFA) is a plus.

Benefits

• Diversity and inclusion initiatives
• Equal Opportunity employer commitment