Global Creative Director

Hilton - McLean, VA

Full-time - Senior

McLean, VA

501-1,000 employees

Accommodation

About the position

The Global Creative Director at Hilton is a pivotal role within the Marketing team, responsible for enhancing customer acquisition and retention through innovative storytelling and multi-channel marketing campaigns. This position involves collaborating with various stakeholders to create distinctive marketing content that aligns with Hilton's brand identity and accessibility standards. The role emphasizes leadership, creativity, and strategic thinking to foster a productive creative environment and drive impactful marketing initiatives.

Responsibilities

• Encouraging and elevating the team and the work around you; building the best possible creative environment and leading by example.
• Proactively understanding and gaining knowledge of our business, brands, target audiences, and competitor activities.
• Supporting the rollout of our global marketing platform ‘For the Stay,' partnering with external agencies, independent contractors, and internal stakeholders to align positioning efforts.
• Interacting with business partners and partners in various capacities, facilitating effective decision-making.
• Give and receive feedback internally and outside the design team; provide critiques respectfully and productively.
• Conceptualizing with the team, providing feedback, guiding, or informing creative strategy.
• Collaborating with partner teams and other members of the internal creative studio to understand business goals, marketing objectives, and creative needs to support various marketing campaigns and projects.
• Adhering to Hilton's brand identity and accessibility standards and guidelines while helping to inform the evolution and extension of the visual identity.
• Identify where to invest time and energy best, know when to be involved versus hands-off, and prioritize our work.
• Staying current on industry trends and standard methodologies, particularly in the digital and social space; sharing ideas and recommendations for innovating new templates and design approaches.
• Leading and shaping our external agency partners and bolstering our creative freelance roster.
• Helping plan and run effective creative brainstorming workshops and creative presentations for our partners across marketing, brand, and corporate lines of business.

Requirements

• Ten (10) years of relative design experience
• Five (5) years managing creative teams
• Experience working in/with highly matrixed organizations, and marketing departments, understanding business goals, and finding creative solutions
• Experienced in applying style guides creatively while upholding brand identity
• Strong portfolio showing a range of design, experience, concepts, and global campaigns

Nice-to-haves

• Experience creating global brand guidelines
• 360 global campaigns
• Editorial lifestyle and storytelling experience

Benefits

• Go Hilton travel program: 100 nights of discounted travel with room rates as low as $40/night
• Hilton Shares: Our employee stock purchase program (ESPP) - you can purchase Hilton shares at a 15 percent discount
• Paid parental leave for eligible Team Members, including partners and adoptive parents
• Mental health resources including free counseling through our Employee Assistance Program
• Paid Time Off (PTO)