Global Creative Director

Hilton - McLean, VA

Full-time - Senior

McLean, VA

Accommodation

About the position

As a Global Creative Director at Hilton, you will play a pivotal role in the Marketing team, focusing on enhancing customer acquisition and retention through innovative storytelling and multichannel marketing campaigns. This position involves collaborating with various stakeholders to create distinctive marketing content that aligns with Hilton's brand identity and supports the rollout of global marketing initiatives. You will lead a creative team, foster a collaborative environment, and ensure the delivery of high-quality creative solutions that resonate with target audiences.

Responsibilities

• Encouraging and elevating the team and the work around you; building the best possible creative environment and leading by example.
• Proactively understanding and gaining knowledge of our business, brands, target audiences, and competitor activities.
• Supporting the rollout of our global marketing platform ‘For the Stay,' partnering with external agencies, independent contractors, and internal stakeholders to align positioning efforts.
• Interacting with business partners and partners in various capacities, facilitating effective decision-making.
• Give and receive feedback internally and outside the design team; provide critiques respectfully and productively.
• Conceptualizing with the team, providing feedback, guiding, or informing creative strategy.
• Collaborating with partner teams and other members of the internal creative studio to understand business goals, marketing objectives, and creative needs to support various marketing campaigns and projects.
• Adhering to Hilton's brand identity and accessibility standards and guidelines while helping to inform the evolution and extension of the visual identity.
• Identify where to invest time and energy best, know when to be involved versus hands-off, and prioritize our work.
• Staying current on industry trends and standard methodologies, particularly in the digital and social space; sharing ideas and recommendations for innovating new templates and design approaches.
• Leading and shaping our external agency partners and bolstering our creative freelance roster.
• Helping plan and run effective creative brainstorming workshops and creative presentations for our partners across marketing, brand, and corporate lines of business.

Requirements

• Ten (10) years of relative design experience
• Five (5) years managing creative teams
• Experience working in/with highly matrixed organizations, and marketing departments, understanding business goals, and finding creative solutions
• Experienced in applying style guides creatively while upholding brand identity
• Strong portfolio showing a range of design, experience, concepts, and global campaigns

Nice-to-haves

• Experience creating global brand guidelines
• 360 global campaigns
• Editorial lifestyle and storytelling experience

Benefits

• Go Hilton travel program: 100 nights of discounted travel with room rates as low as $40/night
• Hilton Shares: Employee stock purchase program (ESPP) at a 15 percent discount
• Paid parental leave for eligible Team Members, including partners and adoptive parents
• Mental health resources including free counseling through our Employee Assistance Program
• Paid Time Off (PTO)