Global Digital Marketing Co-op

The Boston Consulting Group (BCG) - Boston, MA

Full-time - Entry Level

Boston, MA

Professional, Scientific, and Technical Services

About the position

As a Digital Marketing Co-Op at BCG, you'll immerse yourself in the dynamic world of digital marketing within a leading global consulting firm. This paid, Boston-based co-op offers a hands-on opportunity to contribute to and learn from BCG's diverse digital marketing initiatives. You'll collaborate with talented teams across SEO, Web, UX, CX, Email, Paid Media, and more, gaining exposure to a wide range of digital strategies and tools. In this role, you may assist in the creation, maintenance, and publication of web content that resonates with our global audience. You will also optimize content for search engines to drive traffic and improve our online presence. Additionally, you will contribute to the creation of email campaigns, diving into performance data to optimize engagement. Working alongside UX and CX teams, you will help deliver designs that elevate the digital experience for our users. Furthermore, you will assist in planning, executing, and analyzing paid media campaigns, and work closely with our Digital Marketing Manager to coordinate a unified digital presence by aligning content across multiple channels.

Responsibilities

• Assist in the creation, maintenance, and publication of web content that resonates with our global audience.
• Optimize content for search engines to drive traffic and improve our online presence.
• Contribute to the creation of email campaigns and analyze performance data to optimize engagement.
• Collaborate with UX and CX teams to deliver designs that enhance the digital experience for users.
• Assist in planning, executing, and analyzing paid media campaigns.
• Work closely with the Digital Marketing Manager to ensure a unified digital presence across multiple channels.

Requirements

• Must be an undergraduate student currently enrolled in Northeastern University and approved by the university to participate in the January to June 2025 co-op cycle.
• Currently enrolled at Northeastern University, with some prior experience in marketing or a related field.
• Demonstrated interest in digital marketing through coursework, internships, or personal projects.
• Familiarity with digital marketing tools and platforms (such as Adobe Analytics, SEMrush, Marketo, etc.) is a plus but not required.
• Strong organizational skills with the ability to manage multiple tasks and projects effectively.
• Excellent time management and strong communication skills, both written and verbal.

Nice-to-haves

• Familiarity with digital marketing tools and platforms such as Adobe Analytics, SEMrush, Marketo, etc.

Benefits

• Paid co-op position
• Hands-on experience in digital marketing
• Opportunity to collaborate with global teams
• Exposure to a variety of digital marketing strategies and tools