Global Director, Field and Partner Marketing Strategy

$200,000 - $230,000/Yr

Check Point Software Technologies - San Francisco, CA

Full-time - Senior

San Francisco, CA

Professional, Scientific, and Technical Services

About the position

As the Global Field and Partner Marketing Strategy Manager at Check Point Software Technologies, you will play a pivotal role in shaping the marketing strategies that drive our customer acquisition, revenue growth, and market share objectives. This position requires a strategic mindset and a collaborative approach, as you will work closely with stakeholders in field and channel marketing, channel sales, and the Check Point Rockets team. Your primary focus will be to develop and execute a cohesive go-to-market strategy that aligns with the needs of our diverse customer base and partners. In this role, you will be responsible for understanding the unique needs of different markets and developing scalable local territory programs. You will conduct thorough research and analysis on market trends, customer needs, and the competitive landscape to inform the development of effective field and channel programs. Additionally, you will manage and optimize the combined budgets for global field marketing, partner marketing, and the Market Development Fund (MDF) program, ensuring efficient resource allocation through regular input from regional stakeholders. Leading a global team of program managers, you will oversee the execution of strategic events and the development of programs, campaigns, and materials that support growth for our channel partners, Global System Integrators (GSIs), and Managed Security Service Providers (MSSPs). Collaboration with operations will be essential as you track and report on key performance metrics, ensuring that marketing efforts yield a proper return on investment (ROI) and contribute to sales pipeline growth. Your role will be critical in enabling pipeline growth by activating programs between marketing, sales, and our partners, ultimately redefining the security landscape with innovative solutions.

Responsibilities

• Develop and implement marketing strategies in collaboration with the global field and partner marketing organizations that align with the company's overall customer acquisition, revenue and market share objectives.
• Work closely with regional channel sales and field marketing teams to understand the unique needs of different markets, and develop and implement scalable local territory programs.
• Research and deliver analysis on market trends, customer needs, and competitive landscape to influence the field and channel programs developed.
• Develop, manage and optimize the combined budgets between global field marketing, partner marketing and MDF program, with regular input from regional stakeholders to adjust and ensure efficient use of resources.
• Lead and manage a global team of program managers supporting the execution of strategic events and development of programs, campaigns, and materials focused on supporting growth for channel partners, GSIs and MSSPs.
• Collaborate with operations to track and report on key performance metrics, ensuring marketing efforts yield proper ROI and are contributing to sales pipeline growth.

Requirements

• BA/BS required, MBA or equivalent a plus
• 8+ years in business strategy development for go-to-market organizations including sales, marketing and partner experience.
• Excellent written and verbal communication skills, including presentations.
• Excellent analytical skills with experience building market analysis and budgets.
• Proven ability to collaborate with executive and director level leaders, and action strategic direction.

Benefits

• Competitive salary range of $200,000 - $230,000
• Annual bonus or sales incentive based on revenue or utilization, depending on the terms of the plan and the employee's role.