Global Franchise Management & Marketing MBA Intern: LA - Summer 2025

$93,600 - $93,600/Yr

Spectrum - Burbank, CA

Full-time - Intern

Burbank, CA

Telecommunications

About the position

The MBA Intern position at Warner Bros. Discovery Global Consumer Products (WBDGCP) is designed for 1st-year MBA students interested in Franchise Management and Marketing. The intern will support two directors in managing global franchises, driving strategic planning, and executing marketing activations. This role offers practical experience in the Consumer Products industry and exposure to various beloved franchises, providing a unique opportunity to learn and grow within a leading media and entertainment company.

Responsibilities

• Support the development and implementation of franchise strategies and activation plans that drive growth for the CP business.
• Coordinate with cross-functional teams for brand milestone planning for CP.
• Conduct competitive research and present findings.
• Cultivate an interest and expertise in trends and best practices for CP influencer and branded content in the digital space.

Requirements

• Solid knowledge of PC/Mac, Microsoft Office, specifically PowerPoint, Excel, and Word.
• Highly organized and self-directed; able to keep on an assigned track with minimal direction.
• Strong presentation development skills (design and verbal).
• Solid knowledge of social media with a clear understanding of marketing principles.
• Must have strong verbal and written communication skills.
• Knowledge of basic research methods and strategies preferred.
• Must be actively enrolled in a U.S.-accredited college or university MBA degree program for the full duration of the internship (proof of enrollment required).
• Must be a 1st year MBA student.
• Must be in academic good standing (3.0 or above cumulative GPA).

Nice-to-haves

• Experience in marketing or brand management.
• Familiarity with the entertainment industry and consumer products.

Benefits

• Hands-on work with passionate, talented team members in your field.
• Mentorship from industry veterans.
• Engaging events including professional development seminars and panels.
• Access to top-level executives and employees through Speaker Series and Roundtables.
• Incredible networking opportunities with industry-leading professionals.