Citigroup - New York, NY
posted 3 months ago
Product Marketing supports the growth of our market-leading Treasury and Trade Solutions (TTS) business by building and enabling a more connected TTS global proposition and client-centric content, allowing client-facing teams to further enhance their trusted advisor position. The primary focus for Product Marketing is to deliver integrated content quality and management as well as cross-product solutions development and commercialization. As the leading treasury and trade services bank offering the world's largest network, Citi manages the banking needs of global clients across approximately 95 countries in 144 currencies. We enable payments of our clients worth $4 trillion daily and provide trade services to 97% of the top 500 companies in Forbes Global 2000. We are the #1 in transaction banking for institutional clients and have some of the most innovative solutions in the industry. We are looking for a dynamic and seasoned domain expert in the Treasury and Trade Services (TTS)/Transaction Banking space to lead our Global Product Marketing function. This role will report to the Global Head of Product and Segment Marketing. The Product Marketing Director will be a senior-level executive who oversees the marketing of TTS products. They will play a crucial role in understanding the market, defining the product's position within that market, and communicating its value to both internal teams and potential customers. This role involves strategic planning, team leadership, and close collaboration with sales, marketing, and product development teams to ensure the product's success in the market. The Product Marketing Director leads the strategy behind how our products are brought to market, positioned, and sold. They are responsible for crafting compelling messaging, identifying target customer segments, and developing marketing plans that drive demand and adoption of the product. The ultimate goals of the Product Marketing Director will be to establish TTS products as market leaders, drive revenue growth, and enhance customer satisfaction. Given Product Marketing's role and close partnership with functions (Sales, Products, Regions, and other Marketing organizations), the team will drive horizontal client-facing content and cross-product solutions across all TTS business areas. The key to success in this role will be the ability to build trusted partnerships with a wide range of stakeholders across TTS. As the Product Marketing Director, this role will collaborate closely with both global and regional teams to assist in driving the client agenda. The individual will drive the global strategy and execution of two key pillars: Cross Product Solutions Development and Commercialization, and Integrated Content Quality and Management. They will develop and commercialize integrated solutions comprising thematic content and relevant analytics, ultimately delivering incremental value to our clients. Additionally, they will enhance client targeting and segmentation through analytics for integrated solutions, working in coordination with Sales and Data & Analytics teams. The role also involves leading the global go-to-market strategy and messaging for new and existing products, developing positioning that differentiates the product in the market, managing product launches and releases, and promoting the product both internally and externally. Key responsibilities will include developing marketing strategies, conducting market research, defining product positioning, developing go-to-market plans, overseeing content creation, analyzing marketing performance, building customer relationships, and managing the marketing budget. The ideal candidate will possess strong leadership skills, strategic thinking, excellent communication abilities, and a commercial mindset, with 10-15 years of broad experience in transaction banking, including client-facing and/or product experience.